NEC CSR Report Review Yoshiko Kurisaki Certificate for
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NEC CSR Report Review Yoshiko Kurisaki Certificate for Advanced Studies in CSR 2011 University of Geneva Updated December, 2011
About NEC • Established in 1899, as the first subsidiary of Western Electris (A manufacturing subsidiary of AT&T, the US) in Japan. • One of the leading ICT* companies in Japan and worldwode (ICT = Information and Communicaiton Technologies) • Business: IT Services, IT Platform, Carrier Network, Social Infrastructure, Personal solutions • Net Sales: US$ 40 B. (As of Mar. 31, 2011) • Employees: 115, 840 (As of Mar. 31, 2011), NEC Corp. and Consolidated Subsidiaries • Locations: All over Japan, Asia-Pacific, EMEA, NAM, LAM 1
Review • Corporate Philosophy: « NEC strives through "C&C” to help advance societies worldwide toward deepened mutual understanding and the fulfillment of human potential. ” (1990) • Vision 2017: “To be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the earth. ” 2
Review • CSR definition: Expressed as “The NEC Way” – NEC Group Corporate Vision, Vision 2017, Value, Charter of Corporate Behavior, Code of Conduct • Distinctive feature of its CSR: Clearly says, “At NEC, we consider CSR initiatives to be inseparable from corporate activities. ” • Main stakeholders: Customers, Shareholders and other investors, Business partners, Local communities, Employees • Additional points in CSR: Includes Information Security, and Business Continuity Plan 3
What sort of CSR report? – Against the 15 points (continued) – CSR principles are well aligned in business activities, “Help to Solve Social Issues Through Business Activities” – Business Standards: GRI, UN Compact (2005), ISO 26000 – Major int’l SRI Indices: Dow Jones Sustainability World Index, SAM Silver Class, FTSE 4 Good Global Index, Ethibel Excellence (universe), MSSRI Morningstar Socially Responsible Investment Index 4
What sort of CSR report? – Against the 15 points • Points of improvement - Missing info: Bench marking against competitors, CSR Budget – Though not many companies publish such info. - Key indicators of progress and impact – Need more info. on impacts, though difficult to measure. 5
Conclusion • Information well aligned with « international standards » • User friendliness in web site and information sorting to be further improved. 6
Additional point of interest: Who are your stakeholders? NEC Vodafone Shareholders and other investors Invesors & analysts Customers Consumers Business partners Suppliers Employees Local communities Governments and regulators NGOs ICT indutsry 7
Full information In English http: //www. nec. co. jp/csr/en/index. html 8
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