NATTASHA HUSSAIN I cannot give you the formula

NATTASHA HUSSAIN

"I cannot give you the formula for success, but I can give you the formula for failure--It is: Try to please everybody. " - Herbert Bayard Swope

Table of Contents • • • Nattasha Hussain- Brand Image Mission Statement Personal and Professional Objectives Personal and Professional Goals Brand Position Swot Analysis

Nattasha Hussain-Brand Image • • Categorized as an affordable mass market brand Values maintaining a healthy work-life balance Respectful, honest and optimistic Dedicated to achieve goals in further advancing herself in the industry

Mission Statement • To use her creativity, knowledge and education to advance herself into the direction of her career goals as she is determined to launch a makeup brand • Network and seek opportunities to rise in the industry

Personal and Professional Objectives • Complete education at the New York City College of Technology with a baccalaureate degree in Business and Technology of Fashion • Obtain public relations or advertising entry-level position with benefits and annual salary • Network to expand in career field • Become a certified/ licensed cosmetologist • Launch a successful online makeup brand

Personal and Professional Goals • Build self confidence • Improve communication skills • Read current events • Pass classes with grades above a B • Apply for cosmetology school • Save money to begin creating products

SWOT ANALYSIS • • • Strengths Punctual Team player Goal Oriented Enthusiastic Humble Opportunities • Bilingual • Technological and social media skills Weaknesses • Self Critical • Indecisive • Public speaking Threats • Parsons, The Fashion Institute of Technology • Existing indie cosmetic brands