NATIVE AD CAMPAIGN 2017 THE BIG DIFFERENCE LOCAL

NATIVE AD CAMPAIGN 2017

THE BIG DIFFERENCE LOCAL RELATIONSHIP USE ALL RESOURCES ESTABLISH THE NEED AND IDENTIFY OPPORTUNITY BUILD TRUST ON CREDIBILITY OF YOUR PLATFORM TURNKEY APPROACH

MEASURING SUCCESS TARGET AUDIENCE • 75 K+HHI • ADULTS 35+ TIME ON ARTICLE • TARGET 1 MINUTE + NUMBER OF PEOPLE THAT READ THE ARTICLE • CTR FROM SPONSOR PAGE TO ARTICLE • ARTICLE ENGAGEMENT • WEBSITE ENGAGEMENT

A SYSTEMATIC APPROACH ARTICLES POSTED WEEKLY TO TOP STORY PLACEMENT OF NEWS 4 JAX. COM DESKTOP + MOBILE CONTENT ALSO LIVED ON CLIENTS INDIVIDUAL PAGE TITLED ‘HEALTH HIGHLIGHTS’ CONTENT AIMED TO EDUCATE CONSUMERS ON AREAS RELATED TO: • Cardiology • Neurology • Oncology • Orthopedic • Nephrology Mayo Sponsored Content

HEALTH HIGHLIGHTS INFOGRAPHIC PAGE

TOP PERFORMING CONTENT #1 #2 #3

HOW WE MEASURED SUCCESS INFOGRAPHIC VIDEO WEB DRIVERS AND CLIENT BANNERS 2, 434, 010 . . . . 2, 929, 969 . . 4, 731 . . . 4, 108 . . . 16% . . . . 17% IMPRESSIONS CLICKS CTR . . 5, 079 PAGE VIEWS Mayoclinic. com . . 1. 47 AVG TIME / PAGE IMPRESSIONS CLICKS CTR

HOW THEY MEASURED SUCCESS T TARGE E C AUDIEN SED INCREA S IEW PAGEV ON E M I T AVG. 47 PAGE 1 HIGH ENT M E G A ENG 70% 57%

HOW THEY MEASURED SUCCESS

KEY TAKE-AWAY’S Content is king, but only if seen! Engagement data allowed Mayo Clinic to gauge responsiveness for future content Review results quarterly with agency and client Ideal for business with content produced in advance Native advertising is designed to establish credibility as an expert, not to drive immediate leads

Questions? “Marketing is not an event, but a process. . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. ” -Jay Conrad Levinson