National Marketing for PBS KIDS Raising Readers Sharon

National Marketing for PBS KIDS Raising Readers Sharon Philippart, PBS KIDS Raising Readers Donovan Goode, PBS Teacher. Line 1

Raising Readers Teacher. Line Courses § Raising Readers: Preparing Preschoolers for Success § Raising Readers: Ready to Read and Write with Digital Media (Pre. K) § Raising Readers: Ready to Spark Word Power (currently in production) 2

National Marketing Strategy § Two-phased Marketing Approach § Key Messages § Goals § Web Site & Landing Page § Marketing Components § § National Print Ad Campaigns Direct Mail Email Blasts PR 3

Phase One § Phase One will support the first two Raising Readers courses § Early 2010 § Phase One will include: § § National print ad for trade publications Series of three direct mail postcards Three email blasts to support direct mail postcards Three landing pages to support direct mail and emails 4

Phase Two § Phase Two will support both the three Raising Readers courses and the launch of Course 3 § Late winter/early spring 2010 § Phase Two will include: National print ad for trade publications for all three courses Series of three direct mail postcards for Course 3 Three email blasts to support direct mail postcards for all three courses § Three email blasts to support direct mail postcards for Course 3 § Series of landing pages that support all three courses § § 5

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