National IMPACT REPORT National Community Action Partnership January

National IMPACT REPORT National Community Action Partnership January 2019

2018 COMMUNICATIONS AUDIT • Reviewed ~100 pages of comms materials • In-Depth interviews (12) of: • Network members (active and not active) • National anti-poverty leaders • Competitive scan of 3 national organizations

Findings: STRENGTHS & CHALLENGES • Lots of communications w/ Network • Audiences value CAP’s expertise and extensive, on-the-ground force • Urgent need to amplify communication to external (non-Network) audiences • Less jargon, more storytelling

The work of Community Action deserves attention…

… but it’s crowded and confusing out there.

5 communications FOCUS AREAS • OBJECTIVE 1: Increase the Partnership’s value to the Network by connecting agencies to relevant opportunities • OBJECTIVE 2: Position the Community Action Partnership’s national office as an expert on poverty with a broad national reach to shape national debates. • OBJECTIVE 3: Increase positioning cohesion between members to boost awareness of the Network as being a robust, on-the-ground force nationwide. • OBJECTIVE 4: Strengthen the capacity of the Network to communicate. • OBJECTIVE 5: Build the Partnership’s internal capacity to communicate effectively.

Objective TWO • Position the national office as an expert on poverty with a broad national reach to shape national debates Get Acquainted Tour National CAP Report Greater Storytelling

Objective THREE Position cohesion between members to boost recognition • Shared talking points • Recognition of CAP and Network on websites and materials

The TOOLKIT • • Launch activities Social media posts & memes Design elements Sample pitch note Sample Op-Ed Sample Emails to partners Ideas to incorporate the report materials

Launch ACTIVITIES • • Jan. 16 th: Network-wide Release Jan. 17 th: Toolkit review for SAs Jan. 22 nd: Release Webinar Jan. 24 th: • • National Release Facebook Live 12 pm ET/9 am PT Podcast Release, Episode 1 Social Media #Community. Action. Impact • 2019: Continued promotion

Social MEDIA • Hashtags: – #Community. Action. Impact – #Be. Community. Action – #We. R 1000 Strong • Sample posts – Pre-Launch and General Launch samples – Did you know… – What people are saying

Infographics & MEMES

Design INFO

Sample OP-ED

Sample PARTNERS EMAIL

How to INCORPORATE MATERIALS • • Annual Reports Newsletters Social Media Outreach Source for reports, press releases & much more!

Ohio EXAMPLE

QUESTIONS? Contact Denise Harlow dharlow@communityactionpartnership. com