NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT Flood

Policies In Force Update • As of January ‘ 09: 5. 61 million •

Policies In Force Update • Growth in SFHA exceeds NSFHA – But sales higher

Campaign Summary* • • DRTV Estimated Impressions: 1. 1 billion Print Estimated Circulation: 32.

Campaign Summary • Agents. Flood. Smart. gov – – 27, 000 Registered Agents 13,

Campaign Highlights - FSAW • Flood Safety Awareness Week: March 15 -21, 2009 –

Campaign Highlights – Updated Flood. Smart. gov • Content updates • “One-stop-shop” for risk

Campaign – Coming Soon – Mapping Status Report

Campaign – Coming Soon – Spanish Material CD Library

Campaign –Coming Soon – Mail on Demand • New PRP Template • Homeowners Cross.

Campaign – Coming Soon – Much More • Hurricane Season – Widget – Landing

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NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT Flood. Smart Update Bruce A. Bender April 6, 2009

Policies In Force Update • As of January ‘ 09: 5. 61 million • Growth from June ‘ 04 – Jan ‘ 09: 26. 2% • Growth CT 5: 0. 79% (since 4/08)

Policies In Force Update • Growth in SFHA exceeds NSFHA – But sales higher in NSFHA! Policy Retention improves significantly

Campaign Summary* • • DRTV Estimated Impressions: 1. 1 billion Print Estimated Circulation: 32. 4 million PR (stories w/Flood. Smart) Circulation: 138 million Direct Mail Pieces Mailed: 6. 37 million Calls to Call Center: 79, 500 Flood. Smart. gov hits: 1. 26 million Agent Referrals (Flood. Smart. gov + Call center): 60, 700 • Risk Profile on Flood. Smart. gov: 557, 000 * April 2008 – December 2008

Campaign Summary • Agents. Flood. Smart. gov – – 27, 000 Registered Agents 13, 000+ Referral Agents 1, 000+ agents used Co-Op ads Mail On Demand has had 650 log-ins and 23 orders to date

Campaign Highlights - PRP

Campaign Highlights – PRP Results

Campaign Highlights - FSAW • Flood Safety Awareness Week: March 15 -21, 2009 – Partnered with NOAA and the NWS – Web site with interactive map and tools – Outreach Results as of March 30 – Web site had over 8, 000 visitors – More than 1. 25 MM media impressions – 13 different organizations distributed FSAW press releases and messages. – Received strong support from insurance associations www. floodsmart. gov/noaafloodweek

Campaign Highlights – Updated Flood. Smart. gov • Content updates • “One-stop-shop” for risk profile and agent referrals • Toolkits are available for download • Shareable assets: “Flood Scenarios” and the “Cost of Flooding” tools • Testimonial videos can be linked from You. Tube

Campaign – Coming Soon – Mapping Status Report

Campaign – Coming Soon – Spanish Material CD Library

Campaign –Coming Soon – Mail on Demand • New PRP Template • Homeowners Cross. Sell Promotion PRP Template Homeowners Cross-Sell Template

Campaign – Coming Soon – Much More • Hurricane Season – Widget – Landing Page – Theme: “Hurricane Season is Flood Season” • Buffer Zone Direct Mail • Testimonial

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