NAMI North Carolina 2020 2024 Strategic Plan June

NAMI North Carolina 2020 – 2024 Strategic Plan June 27, 2020 Sheron Sumner, Amy Robertson, and Judy Jenkins

The Process Data Collection • Spring Strategic Planning Retreat • Established the Four Focus Areas • Applied Goals, Actions, and Metrics • Present to BOD - input Affiliate Presidents’ Interviews Board SWOT Process & Analysis Community Stakeholder Input Data Analysis • • Develop Strategic Plan Communicate Strategic Plan • • 2020 -2024 Strategic Plan Infographic Disseminate SP to Membership Post Strategic Plan to Website

Our Values Inclusion Empowerment Hope Compassion Fairness

New Vision and Mission Statements Vision: NAMI NC envisions a state where all people affected by mental illness live healthy, fulfilling lives supported by a community that cares. Mission: NAMI NC provides advocacy, education, support, and public awareness so that all individuals and families affected by mental illness can build better lives.

Four Focus Areas 4 3 2 1 Ensure People Get Help Early Ensure People Get the Best Possible Care Become the Leading Voice on Mental Health in North Carolina Strengthen the State Organization and its Operations

Focus Area 1: Ensure People Get Help Early • Reach more families, adults, peers, caregivers and youth-serving professionals with peer-informed education and support Education • Reach more adolescents and young adults with support and Support information Advocacy and Policy • Accelerate awareness education, early intervention, suicide prevention, and other supports for all people with mental illness

Ensure People Get Help Early Train more facilitators and teachers Marketing campaign – decrease stigma Create statewide adolescent Helpline Offer more classes Reach and Serve more people statewide including diverse communities Expanded Advocacy and Partners Reach more youth, young adults, and underserved

Focus Area 2: Ensure People Get the Best Possible Care • Reach more people and their families with mental health issues – providing real-time support and guidance when people need it most. Education and Support • Help people navigate and advocate for the care they need Advocacy and Policy • Be the leading voice for advocacy and policies to improve access and quality of the experience of mental health care and support.

Ensure People Get the Best Possible Care NAMI NC viewed as viable resource during immediate times of need Online Resource Directory More people served PADS Community Inclusion Stronger alliance with schools and educators Advocacy Day and focused advocacy initiatives CIT

Focus Area 3: Become the Leading Voice on Mental Health in NC Education and Support Lead the Conversation Listen and Build our Community • Train more program and support leaders for its signature programs provided by affiliates. • Recruit and engage more new members and improve membership retention. • Mobilize and engage more young people, partners, and inclusive communities to speak out on critical issues and policies.

Become the Leading Voice on Mental Health in NC More Members More collaboration and partnerships – businesses and corporations State level Youth Ambassador Council BE the leading voice on mental health Increased advocacy Advocacy breakfast

Focus Area 4: Strengthen the State Organization and Its Operations Education and Support • Expand NAMI NC’s presence in geographical areas not currently served by an affiliate Advocacy and Policy • Mobilize and engage more young people, partners and inclusive communities to speak out on critical issues and policies Lead the Conversation • The NAMI State office and organization will be efficient, strategic, and effective with a culture that reflects our values, vision, and mission Listen and Build our Community • Increase and diversify overall funding • Strengthen current affiliates and their operations for sustainability

Strengthen the State Organization and Its Operations Stronger Affiliates and Stronger BOD Stronger Advocacy Voice Modernized Website Serve More People Diversified and Sustainable Funding Community Inclusion Grow NAMIWalks Event

Role of Affiliates to Support NAMI NC • Support and use the 2020 -24 Strategic Plan adopted by the Board as your program guide • How? Alignment of your activities with the 4 Focus Areas and Strategic Objectives • NAMI NC will not be successful without your help • Support to Affiliates will include opportunities related to Focus Areas and Strategic Objectives in the plan. EXAMPLES • • • Grants for Inclusive community events, PADS training, NAMI SMARTS training---advocacy Training opportunities for teachers and faacilitators of signature programs NAMI Walks

Why Is Alignment with Strategic Plan Important? • • • Greater community impact throughout state by NAMI Keeps everyone focused on what is important, accomplish goals set Easier to manage Unity of purpose More progress Intentionally practice best practices Better decision making Less frustration…know where going, direction, support to get there Less waste of resources---time, money, energy

WE ARE STRONGER TOGETHER Stronger • BE intentionally more inclusive Create shared responsibilities of affiliates, state office, and BOD Stronger collaborative partnerships Share HOPE • • • Stronger more committed leadership • Stronger more productive affiliates • Stronger collaborative partnerships Growth • Build more funding and advocacy collaborative partnerships • Be more creative/innovative in program delivery and messaging • Learn from our mistakes and our past

The strategic planning committee recommends the 20202024 Strategic Plan including the four focus areas and strategic objectives 4 3 2 1 Ensure People Get Help Early Ensure People Get the Best Possible Care Become the Leading Voice on Mental Health in North Carolina Strengthen the State Organization and its Operations