Nail Polish Economy An in-depth look into nail polish trends
The Lipstick Effect � During times of economic hardship women purchase inexpensive luxuries › In the Depression this item was Lipstick › Now we are seeing this trend with Nail polish during the Recession
Lipstick Figures � During the Depression, lipstick sales increased by 25% � Following September 11 th, lipstick sales increased by more than 13% � During economic downturn in 2002, lipstick sales were up nearly 12%
Nail Polish Figures � Nail polish industry grew by 14. 3% in 2009 › While lipstick dropped 5. 3% � Nail polish industry generates $15 million annually
Modifying the Nail Polish Market � Nail polish for the uncoordinated � Nail polish stickers � Nail polish Pens � Nail polish detailers
Celebrity Lines � Glee Cast � Katy Perry � Justin Bieber � Serena Williams
Designer Nail Polish � Dior � Chanel
So What? � Why change a good thing? › Nail polish market is booming › Nail polish evolving to suit consumers needs
So What? � Medical concerns › Nail polish poisoning › Acetone poisoning
Conclusion � During times of economic hardship, women have a history of indulging in cosmetics. The 21 st century is no exception. � Nail polish is no longer considered a form of makeup but rather an accessory