Nail Polish Economy An indepth look into nail

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Nail Polish Economy An in-depth look into nail polish trends

Nail Polish Economy An in-depth look into nail polish trends

The Lipstick Effect � During times of economic hardship women purchase inexpensive luxuries ›

The Lipstick Effect � During times of economic hardship women purchase inexpensive luxuries › In the Depression this item was Lipstick › Now we are seeing this trend with Nail polish during the Recession

Lipstick Figures � During the Depression, lipstick sales increased by 25% � Following September

Lipstick Figures � During the Depression, lipstick sales increased by 25% � Following September 11 th, lipstick sales increased by more than 13% � During economic downturn in 2002, lipstick sales were up nearly 12%

Nail Polish Figures � Nail polish industry grew by 14. 3% in 2009 ›

Nail Polish Figures � Nail polish industry grew by 14. 3% in 2009 › While lipstick dropped 5. 3% � Nail polish industry generates $15 million annually

Nail Polish Evolving � Color-Change � Scented � Strengthen � Shatter

Nail Polish Evolving � Color-Change � Scented � Strengthen � Shatter

Modifying the Nail Polish Market � Nail polish for the uncoordinated � Nail polish

Modifying the Nail Polish Market � Nail polish for the uncoordinated � Nail polish stickers � Nail polish Pens � Nail polish detailers

Celebrity Lines � Glee Cast � Katy Perry � Justin Bieber � Serena Williams

Celebrity Lines � Glee Cast � Katy Perry � Justin Bieber � Serena Williams

Designer Nail Polish � Dior � Chanel

Designer Nail Polish � Dior � Chanel

So What? � Why change a good thing? › Nail polish market is booming

So What? � Why change a good thing? › Nail polish market is booming › Nail polish evolving to suit consumers needs

So What? � Medical concerns › Nail polish poisoning › Acetone poisoning

So What? � Medical concerns › Nail polish poisoning › Acetone poisoning

Conclusion � During times of economic hardship, women have a history of indulging in

Conclusion � During times of economic hardship, women have a history of indulging in cosmetics. The 21 st century is no exception. � Nail polish is no longer considered a form of makeup but rather an accessory