nai nasa gov NAI Website Statistics and Content
nai. nasa. gov NAI Website: Statistics and Content Management Marco Boldt Sr. Web Developer and Collaborative Technology Specialist National Aeronautics and Space Administration NASA Astrobiology Institute 1
nai. nasa. gov NAI Website: Overview and Statistics National Aeronautics and Space Administration NASA Astrobiology Institute 2
NAI Website: http: //nai. nasa. gov • Website Goals – Communicate the nature, activities and accomplishments of the institute to members, public and astrobiology community – Serve members of the institute » Newsletter » Funding Opportunities » Events Calendar » Team websites, directory » Seminar Series Archive » Collaborative tools » Handbook – Educate and Inform the public National Aeronautics and Space Administration NASA Astrobiology Institute 3
Web Statistics Capability Overview nai. nasa. gov • The NASA Astrobiology Institute has at its disposal a set of tools that allow website traffic to be analyzed. With these tools, the following questions can be answered: – Who are our visitors, and how many of them are there? – How do our visitors reach our site? – Which pages of the site do our visitors view? National Aeronautics and Space Administration NASA Astrobiology Institute 4
NAI website statistics nai. nasa. gov • General – In top 10 of Ames websites in terms of traffic – #6 Google search result for “Astrobiology” (#5 Yahoo, #4 MSN) • 2006 web traffic (12 full months) – Average of 33, 000 visits/month from 24, 500 unique visitors (1100 visits/day) – Average of 126, 000 web page views per month. – Average of 3. 77 pages viewed per visit. • May 2007 web traffic – 46, 067 visits from 29, 322 unique visitors » 32% increase from May 2006 – 195, 158 web pages viewed – 4. 23 pages viewed per visit – 75. 0 % of visitors to the NAI website connected using a direct address or bookmark (includes internal navigation, RSS); – 21. 0 % connected to the site from a search engine; – 3. 8 % connected to the site from another website. National Aeronautics and Space Administration NASA Astrobiology Institute 5
Web Statistics nai. nasa. gov May 2007 Page views • Feature Stories: 13, 620 • Ask an Astrobiologist: 13, 274 • Team Annual Reports: 10, 429 • Home Page: 6, 812 • Newsletter: 4, 949 –Sent to 791 members –Sent to 978 subscribers • Seminar Series: 3, 463 • Focus Groups: 1, 664 • About NAI: 739 • For Teachers: 594 • Research Archive: 532 • Funding: 488 National Aeronautics and Space Administration Web Page Ranking- Page Views NASA Astrobiology Institute 6
Website Statistics nai. nasa. gov • Visitor Demographics (May 2007) – Overall: 74% US, 26% foreign visitors – 52. 9% of traffic from US ". com" and ". net" – 8. 8% of traffic from US ". us" (common with K 12 schools) – 4. 5% of traffic from US Government (. gov) – 4. 4% of traffic from US Educational (. edu) – 2. 4% of traffic from US non profit (. org) Visitor Demographics, May 2007 – 1. 4% of traffic from US Military (. mil) – 25. 6 % International National Aeronautics and Space Administration NASA Astrobiology Institute 7
Web Statistics nai. nasa. gov • Other information available: – Keywords used to find website in search engines – Traffic by time period (by hour, day of week, day of month) – Traffic by search engine spiders (25 % of traffic- excluded from data analysis) – Operating System, Browser statistics – Duration of visit National Aeronautics and Space Administration NASA Astrobiology Institute 8
Ask an Astrobiologist: Statistics nai. nasa. gov Ask an Astrobiologist provides on-line answers • to questions from the public – 1, 977 questions total (Since 2001) – 965 answered questions – Questions are not answered if similar questions have been answered in the archive, or they are not about astrobiology, or they are homework problems. 2006 • – Asked: 421, Answered: 162 2007 (to date) • – Asked: 522, Answered: 133 National Aeronautics and Space Administration NASA Astrobiology Institute 9
Ask an Astrobiologist nai. nasa. gov Answered Questions by Question Category National Aeronautics and Space Administration Page Views by Question Category NASA Astrobiology Institute 10
nai. nasa. gov NAI Website: Content Management National Aeronautics and Space Administration NASA Astrobiology Institute 11
Content Management System (CMS) nai. nasa. gov NAI Central has developed a Content Management System (CMS) for efficiently managing website content • Key Features • – Allows website content to be added, updated and maintained using a secure web interface. – Allows content owners to manage their own content which reduces bottlenecks and allows the web developer(s) to focus on other projects. – Because website content is stored in a database, the look, feel, and organization of the website can be changed without having to reprogram content. National Aeronautics and Space Administration NASA Astrobiology Institute 12
Content Management System nai. nasa. gov NAI Newsletter Page National Aeronautics and Space Administration Content Management Interface NASA Astrobiology Institute 13
Annual Report Submission Website • Benefit to Teams: nai. nasa. gov –Simplified data entry » Prefilled project data, team roster » Publications submitted in native format (Endnote) –Ability to review reports submitted by all team members before final submission • Benefit to NAI Central: –Time Savings » Finalized data is inserted directly into database, eliminating manual data entry National Aeronautics and Space Administration NASA Astrobiology Institute 14
nai. nasa. gov Backup Slides National Aeronautics and Space Administration NASA Astrobiology Institute 15
Web Statistics Capability Overview nai. nasa. gov Who are our Visitors? – Using web log analysis, visitors can be categorized as USA public (. com, . net domains), USA government (. gov) USA educational (. edu) USA non-profit (. org) and international. Knowing the proportion of visitors from these categories provides data useful in determining if the target audience of the website is being reached. – The list of visitors can be filtered to determine the number of visitors from a particular host or institution. The NAI has found this useful in determining the webpage usage of its members. The operating system, browser, and screen resolution of visitors is also collected. National Aeronautics and Space Administration NASA Astrobiology Institute 16
Web Statistics Capability Overview nai. nasa. gov How do visitors reach our site? • Using web log analysis, it can be determined how visitors reach the website. • Specifically, it can be determined whether visitors reached the site by – using an Internet search engine; – clicking on a link from an external website; or – typing in the website address directly or using a bookmark. Which pages of the site do our visitors view? – Detailed statistics on the webpages viewed by visitors are available. This allows the website owner to determine which sections of the website are relevant to visitors. National Aeronautics and Space Administration NASA Astrobiology Institute 17
2006 Traffic nai. nasa. gov National Aeronautics and Space Administration NASA Astrobiology Institute 18
Member Site Page Views (May 2007) nai. nasa. gov • Ames: 750 • UCLA: 143 • GSFC: 547 • Hawaii: 123 • Berkeley: 209 • Colorado: 119 • IPTAI: 171 • Arizona: 118 • Penn State: 184 • SETI: 72 • Carnegie: 159 • MBL: 8 National Aeronautics and Space Administration NASA Astrobiology Institute 19
nai. nasa. gov • Devote most energy to serving community National Aeronautics and Space Administration NASA Astrobiology Institute 20
- Slides: 20