NABC METHOD Created by SRI International Before you

NABC METHOD Created by SRI International

Before you start • This is for you – to bring clarity and organization to your ideas. • You are not expected to have all of the answers. • Use as many slides as you need, but be concise and simple. If desired, use bullet points. • Your NABC will likely change as you progress.

Before you start • Many customers / users? - If you have customers with different problems (that you are helping to solve) or with different needs, then use the NABC model for each of those groups. - You will notice that each approach to a client's / user´s needs results in unique benefits (which could be a small or a radical improvement) • Many ideas? - Different ideas require different NABC´s. Create one NABC ppt for each idea.

NEED (N) You have someone that will buy or use your idea. Think about them: What problem(s) do they have? What do they need? How many are they? Have you talked with friends or potential customers? What do they say? • Be specific. Detailed if possible. • •

APPROACH (A) Your user / client need led you to your idea, to your approach, which can be a service or a product. • What is that? • What is unique / different about it? • Draw it, simulate it or make a mockup. Whatever helps you and others understand it.

BENEFITS (B) Your approach to a problem helps your users. How does it help? • There is something that makes your user / customer choose your idea over what is already available. What is that?

COMPETITION (C) You are not alone right? People are satisfying their needs with something, right now. • What are the alternatives? • If they don´t have what you offer, what do they have?