N R National Readership Survey S BACKGROUND The

N R National Readership Survey S

BACKGROUND The National Readership Survey provides for newsbrands and magazines. In 2012 the NRS Pad improved its service by combining print and online audiences.

AUDIENCE RESEARCH The NRS has now been replaced by a company called PAMCo The NRS has research partners: Ipsos MORI, RSMB and com. Score. The conduct their research via fieldwork, data processing, data reporting and digital measurements/behaviour. Ipsos Mori research through client and employee relationship management, Opinion and social research and Media and advertising research. RSMB use statistical research solutions in the market of media. They use ‘traditional’ and digital audience measurement com. Score use online, mobile, tablet and video behaviour which increases the value of their digital investment. In addition, they use PC browsing measurements for various leading newspaper and magazine brands.

PAMCo have newly replaced the NRS. PAMCo use a sampling strategy, Fieldwork and response rates, Data processing and outlines statistical significance. Furthermore, they use a randomly distributed interview and questionnaire. These interviews are measured with the latest passive measurement techniques. They perform 35, 000 face-to-face interviews.

AUDIENCE DEMOGRAPHICS Gender Age Social Grade Region Working Status Occupation and Industry Marital Status Presence of Children Household tenure Income Education

POPULAR PRODUCTS Across newspaper brands, The Sun has the highest overall Total Brand Reach of 33, 322. I think this is because it has made a huge effort with its phone and print material. Followed The Daily Mail with their Total Brand Reach at 31, 215