MYSPACE PRESENTATION BY TEAMWORK CHRISTINA LIU YANTING LI

MYSPACE PRESENTATION BY TEAMWORK CHRISTINA LIU, YANTING LI, RUTH LAWANSON

THE MYSPACE PROBLEM • Facing competition from Facebook, My. Space must respond • Should they build their own platform, or adopt Google’s Open. Social platform?

FACEBOOK PLATFORM’S GROWTH Corresponded with an increase of 3 million Facebook users from 24 million users to 27 users, a 15% increase

OPENSOCIAL • Pros: • Sponsorship: Approached by Google • Costs: Gives My. Space ability to match Facebook functionality without major investments • “open source” • Existing partnership with Google • Search engines and advertising • Goodwill

OPENSOCIAL • Cons: • • No freedom to make changes to platform User data made available to Google through Google’s own sites Forgo application exclusivity Uncertainty

DEVELOP OWN PLATFORM • Pros • Easier to extract payments from application providers • Differentiation from other social networking sites • Con • Costly to develop • If platform fails, large sunk costs • Need to respond to Facebook threat in a timely fashion • Might not be coding that application developers are familiar with

OPENSOCIAL • Best choice • • Timely Less costly Company goodwill Attract more developers on an open source platform

OTHER WAYS TO IMPROVE • Simpler user interface with more privacy controls • External Content • relax Terms of Service to allow My. Space users access to more content • Research and develop new features • From 2005 to 2007, My. Space looked exactly the same • Target specific demographics