MyersBriggs Profile A Tool for Audience Analysis 1152022

Myers-Briggs Profile A Tool for Audience Analysis 1/15/2022 1

1. Orientation A tool for understanding differences n A tool for shaping messages n A tool for predicting potential concerns n Focus on the thought process, not the results n 1/15/2022 2

2. Cautions n Like any tool, we are making tradeoffs reification l hardening of the categories l Scores are not good or bad, only different n Scores may be mistaken n There alternative classification systems n 1/15/2022 3

3. Administration Take the in-class version n Take the extended version in counseling center n Take the web version n l l 1/15/2022 www. Keirsey. com www. davideck. com/links/keirsey 1. html 4

4. Historical Perspective Carl Jung n 1950’s developed by Myers & Briggs n Widely used today n Certification process n 1/15/2022 5

5. Interpreting your scores Extrovert vrs. Introvert (Energy) n Sensing vrs. i. Ntuition (Perception) n Thinking vrs. Feeling (Judgment) n Judgment vrs. Perception (Living) n 1/15/2022 6

Extroverts & Introverts Extroverts n Social n Expressive n Many n Broad n Interaction n Outward n Act – Speak Think 1/15/2022 Introverts n Private n Quiet n Few n Deep n Concentration n Inward n Think - Speak 7

Sensors & i. Ntuitors Sensing n Facts n Experience n Present n Practicality n Enjoyment n Realism n Using 1/15/2022 Intuitors n Possibilities n Novelty n Future n Aspiration n Development n Idealism n Changing 8

Thinkers and Feelers Thinking n Analyzing n Objective n Logical n Criticism n Onlooker n Decides on principle n Long-term view 1/15/2022 Feelers n Sympathizing n Subjective n Personal n Appreciation n Participant n Decides using values n Immediate view 9

Judgers and Perceivers Judgers n Close n Decide n Structure n Organize n Firmness n Control 1/15/2022 Perceivers n Open n Explore n Meander n Inquire n Flexible n Spontaneity 10

6. What are the outward signs of type n n n n 1/15/2022 Office Speaking Style Nonverbals Job duties Responses to situations Principle – Look for multiple cues License Plate? Quiz 11

7. Adapting your comm. style Channel choice (oral vrs. Written) n Data presentation n Process descriptions n Expectation management n Content/relationship orientation n Timing n Abstraction levels n 1/15/2022 12

Comm. With Extroverts Sign n Talk-Think-Talk n Like action n Uncomfortable with silence n Likes groups n ↑Talk ↑Energy 1/15/2022 So What? n Be energetic, enthusiastic n Use agenda to control discussion n Avoid assuming that talk = commitment 13

Comm. with Introverts Sign n Think-Talk. Think n Thoughtful n May appear aloof n Don’t like to be interrupted n ↑Talk ↓ Energy 1/15/2022 So What? n Avoid lots of ? ? ? n Allow thinking time n Provide time to write n Distribute agenda before meeting 14

Comm. with Senors Sign So What? n Ask for specifics n Show steps, process n Present time focus n Provide facts, figures, n Likes order in evidence arguments n Be direct n Present tangible objects, documents 1/15/2022 15

Comm. with i. Ntuitiors Sign n Looks for big pixs, relationships n Works in bursts n Has a future focus n Culls out details 1/15/2022 So What? n Show main idea n Avoid details n Emphasize possibilities n Let them dream 16

Comm. with Thinkers Sign n Leery of psychology n Objective n May appear unemotive n Wants to hear both sides of story 1/15/2022 So what? n List pros and cons n Present emotions as facts to be weighed in decision n Be concise 17

Comm. with Feelers Sign n Avoids conflict n Concerned with personal relationships 1/15/2022 So what? n Get to know them personally n Talk to person b 4 biz n Watch how you say things n Talk about impact on people n Be careful when offering criticism 18

Comm. with Judger Sign n Organized n ♥ lists n ♥ Office Max 1/15/2022 So What? n Show timetable n Avoid surprises n Allow prep time n Show that you will followthrough n Meet deadlines 19

Comm. with Perceiver Sign n Creative n Easily distracted n Appears “flighty” at times n Doesn’t like routine or rigid structure 1/15/2022 So What? n Provide options n Allow things to flow n Allow time to explore new ideas and complexity n Tolerate tangential discussions 20

8. Using M-B as AA tool n n 1/15/2022 Lion approach Dual track Divide/conquer Majority rule 21

9. Translations n n 1/15/2022 Employees are dissatisfied. T & F Employees need to give $ to United Way. E & I Employees need to come to a communication seminar. S & N The new project will be operational on January 1. J & P 22