MY World 2030 Philippines 1 Research Background Pepsi

MY World 2030 Philippines 1

Research Background Pepsi. Co is an active contributing member of the Paragon Partnerships, committed to using data and insight to improve people’s lives As part of Pepsi. Co’s Demand Science project in the Philippines, Pepsi. Co included three MY World 2030 questions in partnership with the United Nations SDG Action Camapaign for this Paragon Partnerships project 1. Are you aware of the Sustainable Development Goals or 'Global Goals' signed by 193 World Leaders at the UN in September 2015? 2. Which six of the following Global Development Goals are of immediate concern to you and your family? 3. Would you say the situation on your chosen Goals has got better, stayed the same or got worse over the past 12 months?

Research Sample • The project interviewed 10, 000 Philippinos; sample size was highly representative of total population* • Demographic distribution was based on the 2010 National Household Population record published by Philippines government • No social class data were available from government sources, hence % from 2012 -2013 nation-wide pooled studies were used Gender Age Philippines City Social Class *Note: National Household Population ~100 million, sample size margin of error 0. 7%

Key findings • Awareness of the Sustainable Development Goals signed by 193 World leaders at the UN in 2015 was very low among people we spoke to in the Philippines, at just 5. 9% of the total numbers interviewed (N=10, 000) • The lower the SEC, the awareness decreased further • Zero Hunger, Quality Education and Good Health & Wellbeing were the primary concerns to the Philippinos • The vast majority (68. 2%) felt that the goals of most concerns to them had not changed in the past 12 months, while just over a quarter (28%) thought they had improved over the same period • Only a small percentage 3. 8% of Philippinos we interviewed felt the goals that they were most concerned about had got worse, with the lowest SEC being the least optimistic about any positive changes 4

Age range covered 12 – 60, with age 21 -30 being the largest segment Age Gender 11% 50% Male 16% 12 - 14 9% 18% Female 15 -20 21 -30 31 -40 20% Note: Based on 2010 National HH population 26% 41 -50 51 -60

Sample covered 5 key regions In the sample, lowest social classes D and E were the largest segments representing 92% of total population Social Class Region NCR 24% 13% NORTH CENTRAL LUZON 21% 1% 1%6% 28% C 1 SOUTH LUZON C 2 VISAYAS 19% 23% MINDANAO Note: Based on 2010 National HH population AB D 64% E Note: Based on 2012 -2013 nation-wide pooled study

Q 1. Are you aware of the Sustainable Development Goals or 'Global Goals' signed by 193 World Leaders at the UN in September 2015? • • Total only 5. 9% aware No significant difference by gender • • Teens were least aware (3%) Age 51 -60 were • most aware (8%) • Note: Total sample N=10, 000 Lowest SEC had least awareness (3. 4%) Top SECs (A+B) were most aware No clear differences in low awareness (14. 7%) between Urban (5. 9%) vs. Rural (6%) 7

Q 1. Are you aware of the Sustainable Development Goals or 'Global Goals' signed by 193 World Leaders at the UN in September 2015? 100 90 80 70 60 50 40 30 20 10 0 94, 1 93, 7 94, 5 Unaware Aware 5, 9 Total 6, 3 Female 5, 5 Male 8

Q 2. Which six of the following Global Goals are of immediate concern to you and your family? Top 1 : Zero hunger 66% 2 Quality education 61% 4 No poverty 59% 5 Clean water & sanitation 56% Note: Total sample N=10, 000 3 Good health & wellbeing 59% 6 Decent work & economic growth 49% 9

e Lif on nd La er at s 13% Lif e W al Go ur e ct 14% w e th lo Be or es iti al ru st fra In 21% sf d an n tio 20% sh ip rtn er Pa eq u In Ac y lit 22% n d ce at e qu a 24% tio va nn o , I Re du im Cl n 30% r. E es io ct un iti m gy er ns tio En od u Pr nd e d an m Co n ea Cl tit u 32% Ge n pt io nd an d tie sa um ns Co Ci ab le ow th 40% In du st ry le le in ab ta ng In s Gr n tio rty 49% sib sp on Re rd ro St ic om ita Sa n ve 50% Su s fo d an on Ec nd Po ng 59% Af ice Ju st ka nd or ra at e No 59% e, ac Pe W W 60% nt n ea n io l-b ei el W at uc 61% ce an d Ed ng er Hu 66% De th al He ity al ro 70% Cl od Go Qu Ze Q 2. Which six of the following Global Development Goals are of immediate concern to you and your family? Social Development Goals 56% 48% 30% 20% 12% 10% 0% 10

Q 3. Would you say the situation on your chosen Goals has got better, stayed the same or got worse over the past 12 months? 28% 68. 2% 3. 8% No clear differences between demographics and regions 11