My Way Different way of travelling From time

My. Way Different way of travelling

From time to time something revolutionary comes Currently we know some apps. More than 8 mil. sold applications More than 14 mil. sold applications More than 35 mil. sold applications

From time to time something revolutionary came's We are building future called: My. Way + Guide Society + Recognize

Current problem Lack of touristic guidance in smart phones Where to go ? Expensive internet connection People can’t share their thoughts? Missing information for society

Solution Brand new augmented reality offline app. Now you know where to go Whole world in your hand Bring transparency into world tourism Connection with tourists al over the world

My. Way Supporting

My. Way Core functionality Offline/online object recognition > description & hints Trip planner Additional functionality My. Buddies Stay connected with your friends Socialize. Me Ability to connect with friends all over the world + gamefication method implemented History storing My. Way will have possibility to store each step (giving you possibility to load all of your trips to PC) Blogs, pages, stories, albums Online web interface

My. Way What I can found in country package for 0. 79€ Services Interesting places Museums & monuments City guide Everything offline Transportation

Market research Smartphone market in 2011 OS Shipments (mil. ) Market share Annual growth Android 237. 7 48. 8% 244% Apple 93. 1 19. 1% 96%

Market research Case study – Prague package Regular population 1 272 690 citizens 4 500 000 tourists visit Prague every year According to market share 360 000 of them has smart-phone Let’s take 5% of them = 18 000 potential users 5% was chosen according to competition research

Business model Selling strategy Application with home package will be FREE Every new package with new country will cost 0. 79€ Communication channels Partners & social media Selling channels

Business model Forecast We need • 90 k € 45 k development 25 k marketing 20 k project management Get it back • 113 000 sold packages • In 13 moths From 360 mil. of potential users Profit • 13 k € per month Based on case study from slide 9

Business model Covering all capital cities in Europe 40 packages 1 2 3 4 5 Profit 7 8 9 10 11 12 13 14 15 16 17 +90 k months 6 90 k spent My. Way gamification challange 55 k spent 90 k investment My. Way launch 20 packages Investment return Expansion to US

Business model Future of My. Way - where to earn money Re-Connection with services Booking functionality Common Country specs. (laws, restrictions etc. ) Expansion to US Focus on other areas (products, services) – not just on travelling

Potencial risks Low interest Possibility to implement Challenge method Partners from travelling society Social media Competition Market re-search -> SWOT analysis Customer support Online support – chat Helpdesk team Improper market targeting Detailed tourism analysis

Team Lukas Peter Michal Business lead Project manager Development lead Responsible for company running ----------Team leader, IBM Handling all ongoing company projects ----------Project manager, IBM Experienced java developer ------------IT architect, PWC

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