My Marketing Plan Overview Situational Analysis Marketing Strategies













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My Marketing Plan
Overview • • Situational Analysis Marketing Strategies Environmental Scan Objectives
Situatonal Analysis
SWOT • • Turn weaknesses into strengths My main weakness is Balance (38%) which means that I did not do it well about balance between my work and life. Clutter will greatly annoy me. I need to make every effort to enhance my organizational and planning system, actively take time out to prioritize my tasks and goals. • • Turn threats into opportunities My threats is visa policy and difficult to get part-time jobs in Thailand. Firstly, I need to improve my professional skills before graduate from college. So that I can find a good job in Thailand, meanwhile, the company will help me solve the visa problem.
Marketing Mix - Product Skills Personality Interests Strength
Mareketing Strategies • Marketing Mix (4 Ps) Product – Dao Nan • Personalities Motivated, flexible, creative, friendly, independence • Interests Dancing, travelling, reading, boxing
Skills • • Language Skills ( Chinese, English, Thai language ) Computer Skills ( Microsoft, Power Point, Excel ) Develop Website ( Wordpress, Facebook page ) Produced Video Strengths Innovation Integrity Curiosity Optimism 81% 75%
• Promotion Send a resume to companies Adwertise my own on social media such as facebook, wechat, portfolio or others • Price – Salary Online field reseche shows that the average salary offered to first occupation as teacher with the 15, 000 THB/ minimum and 30, 000 THB/ maximum • Place I will send my resume to the company that I am interested
Environmental Scan • Company: OMAGE Global English Academy • Research shows that employers in educational field are looking for: Position: Chinese Student Manager • Main requirement • Fluent English is not necessary, but it requires basic English communication ability, which is the main and basic requirement • General requirements should be done for more than 6 months • Lively and cheerful personality, like to help others, and can be communicated and exchange cultural differences with students from different countries
Qualifications • • • Responsibilities of job. The explanation is as follow: 8 hours of working time on weekday (Most of work is related with Chinese translation and managing internet) Managing the students in work time. Such as course arrangement of students (Most Chinese but can be other countries) Enrollment and reception work (Help new students to enter school procedures, translate documents, and receive intermediaries) Airport picking up and sending
Objectives Objective My current objective is to improve my professional skills, find a good company to do my internship. Learn something new to accumulate more experience. It could be a benefit for me in my future career. Mission Keep thinking and keep curiosity, which I can see many more and progress forever.
Conclusion • Situational Analysis SWOT Analysis • Objectives Mission / Obejective • Marketing Strategies Marketing Mix (4 Ps)
Thank You