Music Video Rachel West Purpose of Music Videos

Music Video Rachel West

Purpose of Music Videos • Promote an artist/band • Sell the song/advertise • Narrative videos to show meaning through the lyrics • Merchandise/CD’s • Marketing

Most Successful Music Video • Michael Jackson – Thriller. • Branded ‘ Most successful music video’ – guiness world records 2006 • Music video is made into a short film. • http: //www. youtube. com/watch? v =s. Onqjk. JTMa. A

Music Video Styles • • • Narrative Performance Animation Pastiche/Parody Referecing/Homage Impressionist

Mika - Lollipop • • Animation Lyric Interpretation Cartoonish ‘Cute Video’

The Wanted – Walks Like Rihanna • • • Parody Performance/Miming Green Screen Cutting to the beat Stereotypical male director – features a female director (walking with confidence. )

Conventions of a Music Video • Lyric Interpretation • Extending a songs meaning • Allusion • Collaborations with other artists to increase income.

A Ha – Take On Me • Animation • Narrative • Songs meaning. • Creative music video, different. • Narrative so more likely to capture attention.

Bruno Mars - Treasure • • Old Style/Vibe Green Screen ‘Retro’ Producers Strategies • This video is different to anything that Bruno had released at the time and has an ‘old style’ feel to it. The effects are cheesy and add to the genre. You wouldn’t expect them to have used a green screen to create the effects in the video. Similar to 70’s, they are all wearing matching outfits and synchronised dancing. • It carries a feel good vibe to it and is a new style for Bruno.

The Overtones – Loving The Sound • Performance based • Stylistic • Fresh • Boyband dancing, feel good vibe! • Techniques added such as black and white – to add to that feeling that the band want to capture of a ‘swing’ band.

Paradise - Coldplay • Promotional – promotes the band AND the director • Someone has a dream about paradise and he’s trying to find his way and this video shows his journey. • The beginning is bright and set with a bright colour palette, and ventures into a darker tone when he feels as though he is giving up. • Purpose of the word ‘paradise’ • Sun, Beach, Happiness