MURRAY TRUCKING LLC ADVERTISING CAMPAIGN Lisa Rush COMPANY

COMPANY INFORMATION • Began in 1994 • Founded by Dale Rush and Quentin Murray

GOALS • To make Murray Trucking LLC become a much more well known name

BUDGET • The budget for the entire campaign is set at $3, 000 •

TACTICS • Radio broadcast - many people listen to the radio when they are

SECOND TACTIC EXAMPLE • Social media – Facebook

TIMETABLE • Social media – began December 8 th 2015 and will continue until

Slides: 9

Download presentation

MURRAY TRUCKING LLC ADVERTISING CAMPAIGN Lisa Rush

COMPANY INFORMATION • Began in 1994 • Founded by Dale Rush and Quentin Murray • Named after the shop my grandfather has, Murray Trucking • Trucking company that hauls grain like wheat, soybeans, corn, barley and sunflowers. • Started with a couple trucks and trailers and a small shop • Over the past ten years now has 10 trucks, 9 trailers, and a shop double the size of the original

GOALS • To make Murray Trucking LLC become a much more well known name • Increase the number of people that would contact them to do business • Remind people that are already aware of the business, that the business is still alive and well

BUDGET • The budget for the entire campaign is set at $3, 000 • For radio broadcast it costs $10 per ad at 2 times per day, once in the morning and another around 5 pm, for four months for a total of $2, 440 • For the posters it would cost a total of $54 just for a pack of 500 count printer paper from office depot

TACTICS • Radio broadcast - many people listen to the radio when they are heading to work and home from work. • Posters - hung up at any business that has something to do with farming. These businesses include farmers union, farming supply stores, and certain gas stations, like Cenex, where many farmers go for their fuel needs. • Social media – almost everyone uses Facebook so it is a great way to get the company name out there and make them become the company people call for their grain hauling needs.

FIRST TACTIC EXAMPLE Advertising poster

SECOND TACTIC EXAMPLE • Social media – Facebook

TIMETABLE • Social media – began December 8 th 2015 and will continue until the company is no longer around • Posters – began on December 8 th 2015 and will go on until August 2016 around the time that harvest begins • Radio broadcast – will begin in April 2016 and will also go until August 2016 • Begins in April because this is around the time that winter wheat begins to come back to be harvested in July

SOURCES • www. officedepot. com • KOVC