Multinational Market Regions and Market Groups Chapter 10

Multinational Market Regions and Market Groups Chapter 10

Multinational Market Regions • What are they? • Basis – Economic – Political – Geographic proximity – Cultural factors

Types of Multicultural Cooperation • Regional Cooperation Groups • Free Trade Area • Customs Union • Common Market • Political Union

Europe • European Community – The Single Europe Act • Harmonization • Mutual recognition – EC Institutions • Council of Ministers, European Parliament, European Court of Justice – European Free Trade Association & European Economic Area

Europe • European Union – Maastricht Treaty • Economic & Monetary Union • Political integration – Treaty of Amsterdam (1997) • Expansion Source: http: //www. wikipedia. org

Europe • Marketing in Europe – Opportunities – Problems – Reciprocity • Marketing Mix Implications • Commonwealth of Independent States • Central European Free Trade Area

The Americas • North American Free Trade Agreement (NAFTA)- 1994 – Three countries • Southern Cone Free Trade Zone (Mercosur & Andean Community) – Most influential zone in South America – Brazil Source: en. mercopress. com

The Americas • Latin America Integration Association • Caribbean Community and Common Market • NAFTA + SAFTA= FTAA? ?

Asian-Pacific Rim • Association of • Southeast Asian Nations ASEAN+3 – ASEAN+ Japan, China, and South Korea • Asia-Pacific Economic Cooperation Source: www. asean. or. jp

Other Trade Areas • Africa – Economic Community of West African States – South African Development Community • Middle East – Arab Common Market – Arab Free Trade Area – Regional Cooperation for Development – Organization of the Islamic Conference

The Future? • Powerful Trade Areas • Emerging Market Focus