Multimodal Concepts Chidi Odoh Emphasis Emphasis means to

Multimodal Concepts Chidi Odoh

Emphasis • Emphasis means to put stress on a word or a group of words to give them more importance. Emphasis gives a word greater importance, significance than other element in a certain group of text.

Emphasis Example • This poster of the movie Thor has a lot of emphasis of the text THOR. It also has a use of color that really draws you in to the text. Some of the modes that it uses are Linguistic and Visual because the word Thor is written and the color red used is to add more of a visual effect. • Also this movie poster of Kickass show a lot on emphasis on the size that they used on the word Kickass. With the text being placed in the background it still gets more attention than the rest of the text that is presented.

Contrast • Contrast is the difference between elements so that the combination of those elements makes one element stand out from another. It can very from color, size, placement, shape, and content.

Organization • Organization means the way in which elements are arranged to form a coherent unity or functioning whole.

Alignment • Alignment means how text is lined up. It various on how the texted is placed that gets our eyes to focus on the page that we are viewing.

Alignment Example • Taking a look at the alignment of the text in the table of contents you can see that the text is aligned in a way that is easy to read. This alignment helps fix unnecessary clutter of the text.

Proximity • Proximity means closeness in space. In text it means how close elements, or groupings of elements, are placed to each other and what relationships are built as a result of that spacing.

Proximity Example • With the help of color you can point out all the different groups of text in this alignment. With the help of mostly the visual mode you can tell the different groups of elements. • With this one you can see the different sizes of the paragraph and they are automatically sectioned off into different groups.

Color • Color is pretty much one of the helping factors that aid emphasis when viewing text. It is not just colors like red or blue, how bold and how large the text also matter when trying to determine the emphasis of visual text.

Color Example • This image is almost all visual. The use if the color draws you into the center of the image rather than the rest of it. The use of black and white also really helps when the color is trying to emphasize something.

Element • Elements are different section of visual text. From phrases to colors make up different elements of text.

Framing • Framing helps how text is presented. Framing helps draw our focus to a certain area of the text the way it is placed and presented.

Framing Example • You can quickly see how this piece might be split up. If you draw horizontal lines between quietness and confidence it creates a different frame between the two. • Also with this wedding card you can see the different sections drawn on with the lines.

Sequence • Sequence refers to the order in which a series of actions, events, words, or images occurs or is shown.

Sequence Example • This image here shows a sequence. It provides arrows to list when the next thing happens after the other. It uses more of a visual mode with how it is laid out.