Multi Unit and Multi Brand The New Trend

Multi Unit and Multi Brand The New Trend in Franchising Andrae J. Marrocco, Dan Monaghan and Fraser Clarke CFA Franchise Law Day | September 27, 2018 Presented by MULTI-UNIT AND MULTI-BRAND: THE NEW TREND IN FRANCHISING l 1

Speakers Andrae J. Marrocco Dan Monaghan Fraser Clarke Partner | Co-Chair, Franchise & Distribution Group Mc. Millan LLP Co-Founder, WSI Digital Managing Partner, Clear Summit Group President and CEO, Massage Addict Advisor, Pulse Equity Partners andrae. marrocco@mcmillan. ca dan@clearsummitgroup. com fclarke@massageaddict. ca MULTI-UNIT AND MULTI-BRAND: THE NEW TREND IN FRANCHISING l 2

Multi Unit and Multi Brand: The New Trend in Franchising § Introduction § Business Experience § Trends MULTI-UNIT AND MULTI-BRAND: THE NEW TREND IN FRANCHISING l 3

Multi Unit and Multi Brand: The New Trend in Franchising § Multi-Unit Contexts § Discussion on Multi-Unit Franchising § Strengths/Benefits § Weakness/Detriments MULTI-UNIT AND MULTI-BRAND: THE NEW TREND IN FRANCHISING l 4

Multi Unit and Multi Brand: The New Trend in Franchising § Multi-Brand (Franchisee) § Discussion on Multi-Brand (Franchisee) Model § Strengths/Benefits § Weakness/Detriments MULTI-UNIT AND MULTI-BRAND: THE NEW TREND IN FRANCHISING l 5

Multi Unit and Multi Brand: The New Trend in Franchising § Multi-Brand (Franchisor) § Discussion on Multi-Brand (Franchisor) Model § Strengths/Benefits § Weakness/Detriments MULTI-UNIT AND MULTI-BRAND: THE NEW TREND IN FRANCHISING l 6

Multi Unit and Multi Brand: The New Trend in Franchising § Closing Remarks § Q&A MULTI-UNIT AND MULTI-BRAND: THE NEW TREND IN FRANCHISING l 7