MOTIVATION PARTICIPATION OUTREACH RECRUITMENT AND RETENTION An overview

MOTIVATION & PARTICIPATION OUTREACH, RECRUITMENT AND RETENTION An overview on how to motivate individuals to actively take part of your program Presented by Arman Lorz from JSI Research & Training Institute

Objectives: By the end of the Motivation & Participation workshop attendees will be able to: • Identify common themes in regards to lack of interest of people to participate in your program. • Identify common mistakes facilitators make that influence people’s decision to take part of your program. • Share-gather ideas and strategies to address lack of interest from participants and to minimize facilitator’s mistakes when promoting HIV prevention programs.

Agenda I. Motivation & participant’s priorities II. Motivation & change of behavior III. Effectively reaching participants IV. Factors & strategies of motivation V. Sharing ideas of motivation VI. Questions, Answers and Evaluations

Introductions Please introduce yourself by providing the following information: • Name & Organization • Population you work with • Top 3 personal priorities

I. Motivation & Participant’s Priorities Social Acceptance Internal Issues Priorities Personal Satisfaction Physical Abilities Financial Concerns Personal Values Perceived Benefit

I. Motivation & Participant’s Priorities Motivation is: The psychological feature that arouses an organism to action toward a desired goal, the reason for the action, that which gives purpose and direction to behavior. It is the internal and external factors that stimulate desire and energy in people to be continually interested in and committed to a job, role, or subject, and to persist in attaining a goal. Motivation results from the interactions among conscious and unconscious factors such as the: 1. Intensity of desire or need 2. Incentive or reward value of the goal, and 3. Expectations of the individual and his or her significant others.

ll. Motivation & Change of Behavior

ll. Motivation & Change of Behavior In the HIV prevention context, motivation is needed for: • Getting individuals interested in the intervention (Recruitment) • Influencing people to actively participate in the program (Implementation) • Keeping participants interested to come back and remain actively involved (Retention)

III. Reaching Participants Effectively Every great work begins with great vision and it all starts with what I can do now. • Why do I do this job? • What do I get from this? • What makes people want to come to my program? • What do I offer different from what they can get anywhere else? • How do I see the community I work with? • How do I see them in 1, 2 or 5 years from now? • What am I doing to make that possible?

IV. Factors & Strategies of Motivation People’s motivation to learn is affected by: • Attitudes • Needs • Stimulation • Affect • Competence • Reinforcement The key strategy is to face and provide an answer to these factors

IV. Factors & Strategies of Motivation OUTREACH and RECRUITMENT FACTORS: Attitudes: Toward the environment, teacher, subject matter, and self Needs: The basic need within the learner at the time of learning STRATEGIES: -- Make the conditions that surround the subject positive. -- Positively confront the possibly erroneous beliefs, expectations, and assumptions that may underlie a negative learner attitude. -- Reduce or remove components of the learning environment that lead to failure or fear. -- Plan activities to allow learners to meet esteem needs.

IV. Factors & Strategies of Motivation PROGRAM IMPLEMENTATION FACTORS: Stimulation: The stimulation processes affecting learner during the learning experience. Affect: The emotional experience of the learner while learning. STRATEGIES -- Change style and content of the learning activity. -- Make learner reaction and involvement essential parts of the learning process; that is, problem solving, role playing, stimulation. -- Use learner concerns to organize content and to develop themes and teaching procedures. -- Use a group cooperation goal to maximize learner involvement and sharing.

IV. Factors & Strategies of Motivation RETENTION FACTORS: Competence: The competence value for the learner that is a result of the learning behaviors. Reinforcement: The reinforcement value attached to the learning experience, for the learner. STRATEGIES: -- Provide consistent feedback regarding mastery of learning. -- Acknowledge and affirm the learners' responsibility in completing the learning task. -- When learning has natural consequences, allow them to be congruently evident. -- Provide artificial reinforcement when it contributes to successful learning, and provide closure with a positive ending.

V. Sharing ideas of motivation What motivates you to learn and what do people say works for them? General ideas to motivate individuals include: - Explain - Be human - Involvement - Reward - Care - Teach inductively

V. Sharing ideas of motivation What motivates you to learn and what do people say works for them? General ideas to motivate individuals include: - Explain - Be human - Involvement - Satisfy their needs - Positive emotions - Reward - Care - Teach inductively - Visual learning - Energy sells

V. Sharing ideas of motivation Elements of Greatness Video developed by Profiles International, Inc.

Motivation & Program Participation What will your challenge to motivate others be?

Motivation & Program Participation Questions, Answers and Evaluations

Contact Information For more information about this and other available training opportunities and resources, contact: Arman Lorz: alorz@jsi. com Phone: (303) 262 -4321 Proyecto IDEAS - JSI Research & Training Institute 1860 Blake Street, Suite 400 Denver, CO 80202 www. proyectoideas. jsi. com