MOTIVATION EMOTION Chapter 5 Motivation Textbook Definition Thoene

MOTIVATION & EMOTION Chapter 5

Motivation � Textbook Definition Thoene Definition � Motivation � � Homeostasis � Self-improvement

Hierarchy of Motivations Maslow’s Hierarchy Particular Need Utilitarian Hedonic Source: http: //www. abrahammaslow. com/m_motivation/Hierarchy_of_Needs. asp

Hierarchy of Motivations Consumer Involvement Moderating variable Different types Product involvement Product enthusiasts Shopping involvement Situational involvement Enduring involvement Emotional involvement Source: www. insidesocal. com

Consumer Emotions & Value Emotions Psychobiological Visceral Cognitive Appraisal Theory Anticipation appraisal Agency appraisal Equity appraisal Outcomes

Emotion Terminology Mood Effects Mood-congruent Effects Affect Measuring Moods Autonomic Examples: Self-report PANAS PAD measures

Differences in Emotional Behavior Why do people act differently to the same situation? Personality Bad service Involvement Movies Flow Shopping, gaming Emotional expressiveness Emotional intelligence

Emotion Meaning & Schema Semantic Wiring Emotions and schema are tied together Mood-congruent recall Autobiographical Nostalgia (1980 s) Schema-based Emotional affect contagion Emotional labor