MOST CRAVED OVERVIEW Most Craved The intersection of

MOST CRAVED OVERVIEW Most Craved: The intersection of our enthusiast audiences’ passion points, highlighting the most buzzed about, relevant, and CRAVED content. Crave’s “Most Craved” content utilizes technology that identifies consumption of the most popular topics across our owned and affiliated sites in entertainment, music, gaming, news, and tech categories, capitalizing on what’s buzzing to provide a one-stop information shop that links you to what’s hot, in real time. FEATURES • MOST CRAVED NEWS OF THE WEEK VIDEO SERIES - roundtable features editors-at-large harping on various topics trending, with special guests • Most Craved Editorial Articles – daily short form articles include related articles • BRANDED MOST CRAVED DESTINATION aggregates all “Most Craved“ featured content

MOST CRAVED PROMOTION SPONSORSHIP ELEMENTS MOST CRAVED HOMEPAGE UNIT • Entertainment, Music and Gaming category tabs • Fixed on Crave homepage • Brand integrations include sponsored by tag (logo or fixed hyperlink within category tab driving to sponsored post) SYNDI UNIT • Entertainment, Music and Gaming category tabs • 300 x 600 unit that runs across Crave. Online sites • Brand integrations include sponsored by tag (logo or fixed hyperlink within category tab driving to sponsored post) HOMEPAGE NAVIGATION BAR • “Most Craved” within Latest News drop down CO-BRANDED UNITS • Custom units drive users to “Most Craved” destination SOCIAL MEDIA AMPLIFICATION • Promo posts include brand hashtag or handle