Mosinee Hockey Wildcat Youth Hockey Association By Alex

Mosinee Hockey - Wildcat Youth Hockey Association By: Alex Kroll, Wyatt Pufall and Nick Clark Marketing - 3 rd hr.

Wildcat Youth Hockey Association � Teach kids aged four to 10 how to skate and play hockey � Best way to get contact: › Call/email the ACE Director Kevin Ducat � Located in Waunakee, WI � They receive two dollars in return for every item we sell › Since they help promote us

Final Consumer Demographics � � � Ages › Everyone is allowed to purchase › From middle school all the way to being a grandparent Gender › Males › Females Income › Doesn’t matter how much you make Educational › All education applies Employment › No matter if you are employed or not you can come

Tournaments and Events � Booster club › Go to the meetings and collaborate your ideas with the parents and coaches that attend the meeting › Find out their ideas for your products › Establish pricing that’s good for everyone › Establish how much per item the club will receive

Motivation � Customers would be motivated to buy our Mosinee Hockey products due to the unique design and great pricing � Our product is only available in our area � Great value

Hierarchy of Needs � Emotional Motive › Attachment to your kid playing the sport � Rational Motive › Saving money on sales for t-shirts and sweatshirts � Patronage Motives › Great customer service we provide � Fits in friends section of Maslow’s Hierarchy of Needs

Types of Purchases � Limited decision making › Not a product you purchase all the time › May require some thought: �If a relative needs a shirt/sweatshirt �If you can afford it

Location � In the Mosinee Area � School Store › After school › During games � Its available to anyone who supports the Mosinee Hockey Team

Marketing Mix � Product › T-shirts, sweatshirts � Place/Distribution › Online or school store � Price › $12 -$16 for t-shirts/$22 -$30 for sweatshirts � Promotion › Use of flyers/posters/brochures

Pricing � T-shirts › $12 (Middle School and younger) › $16 (High School and older) � Sweatshirts › $22 -$25 (Middle School and younger) › $30 (High School and older)

Promotional Plan � Advertising around school and in Rec Center � Sell products in store/online � Distributing › Brochures › Flyers � Activities › Giveaways - gift cards, shirt of choice › Keeps everyone involved