Moscow President Hotel Ernst Kallus Vice President Europe

Moscow President Hotel Ernst Kallus Vice President Europe Libre. Digital 1 September 2008

Digital Asset Distribution (Simple Strategies for Complex Content)

The boundaries are blurred… DAM, DAD, Warehouse, Repository, WIP

Convergence… • • • Digital Asset Management e. Bookstores Content Management Content structure & strategy Production workflows = Very significant enabling tool

Enabling tool for… • • New incremental revenue streams Optimization of existing workflows Greater control of content Flexibility in distribution

Digital Publishing - Challenges • • • Reaching the market Technology options Format choices Production process Cost of entry Asset management/distribution

Traditional Publishing Workflow Typesetter Print PDF MS-Word Design Editorial Printer

Traditional Publishing Workflow Typesetter Print PDF MS-Word Design Editorial Printer Digitize • DAD e. Books • Aggregators Book. Browse • Pub. Website • Amazon • Google • Etc.

Digital Supply Chain Collaborative Editing MS-Word Design Editorial Typesetting or Typesetting Printer PDF Auto Publish XML Internet XHTML Digital e. Books Warehouse P. O. D. Partners, Aggregators, Websites, Institutions

An Internet Digital Warehouse. . • • Ingests & Stores content Single Ingest-Multiple formats out Delivers content Controls content • Dynamic system-not static…

Ingest & Store • • • Entire titles Components of titles Illustrations Metadata Audio Video

Ingests once-Outputs many Single digitization produces: • Book Browse & Community widget • Multi format e. Books – e. Pub – Mobipocket – MS. Lit – Sony BBe. B – Custom XML – POD – Large Print

Delivers Content… • • • To individuals To Institutions To any web location To aggregators To custom content assemblers (e. Learning) • To POD printers

Controls content… • At title level • At list/collection level • Extremely flexible rights and permissions

What do we offer? • Totally outsourced solution (Saa. S) – Low cost of entry & growth • Totally integrated supply chain (Typesetting, digital content, storage, distribution, metadata) • Emerging Self Service model

Content structure/strategy… • Content structure is key • ‘X’ is good… – XHTML – XSL

Don’t obsess about the page! • The page is only one output • Subset of master format – Freely reflowable – Variable outputs and styles – Investment protection

XHTML Editing Tools = Custom Publishing DAM/D

XHTML IDPF e. Pub Oe. B Mobipocket MS. Lit

Variable Content Publishing Publisher - Granular Content – Consumer in Warehouse

Thank You Ernst Kallus Vice President Europe, Libre. Digital ekallus@libredigital. com +44 7887 732703