Moritz Zimmermann V P Product Management Founder hybris

Moritz Zimmermann V. P. Product Management & Founder hybris AG • 1

Agenda 1 hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9 i. AS 2 Our showcase customer solved a complex B 2 B integration scenario with the hybris solution handling $ 500 m of transaction volume 3 The hybris functionality stack is highly complementary to other e-business applications 4 Questions & Answers hybris AG • 2

hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9 i. AS Supplier hybris develops and markets a software platform to streamline the Manufacturer demand chain processes of our customers. Distributor Procurement Hub Reseller • • • Founded 1997 1000+ installations Retail 60+ sales and implementation partners Customer (including names like EDS, CSC, T-Systems, Cap Gemini) • • Privately held Inbound service request Operating profitable since Q 4 2002 Buying process hybris AG • 3

The hybris software platform addresses the key business processes for demand chain management and catalog based procurement hybris core expertise Procurement ERP Demand Chain Management Sub-Processes: Production, Manufacturing, Inventory, Logistics, Order Processing, Accounting, Financials, HR Product Information & Catalog Mgmt. Channel Partner Mgmt. Opportunity Mgmt. Supply Chain CRM Management Sub-Processes: Analytics, Marketing Campaign Mgmt. , Sales Force Automation, Call Center Mgmt. hybris AG Transaction Fulfillment, Handling Service & E-Commerce Replacement • 4

hybris partners with system integrators to deliver high quality solutions to our customers and provide sales leverage PLATINUM-Partners Global system integrators targeting enterprise customers GOLD-Partners SI´s with a local focus targeting medium sized customers (currently 50 partners) hybris AG • 5

The hybris solution is perfectly fitted to the demand of today´s enterprise customers Enterprise Software Buyer Behavior Past Present Custom built solutions Standard software + customizing hybris solution USP’s · Caters buy- and demand-side business processes with broad prepackaged standard functionality · Component based platform including development tools delivering fast results, high reusability and extensibility Bought with less planning Due diligence / increased scrutiny · High investment security through state-of-the-art architecture based on open industry standards (J 2 EE, XML, Web Services) Strategic, large. Smaller, tactical · Low and transparent total cost of ownership (TCO) scale (enterprise point solution focus through on-demand scalability for growing needs of wide) solution focus capacity and functionality · Low starting cost reduces barrier to investment Longer payback (ROI – 18 -24 months) Shorter payback (ROI – 4 -12 months) · Deployment in weeks not months reduces ROI dramatically hybris AG • 6

Agenda 1 hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9 i. AS 2 Our showcase customer solved a complex B 2 B integration scenario with the hybris solution handling $ 500 m of transaction volume 3 The hybris functionality stack is highly complementary to other e-business applications 4 Questions & Answers hybris AG • 7

Bechtle, a leading corporate reseller for IT products & services, is processing 40% of its $ 1. 2 bn turnover through its online sales application built on hybris. • Customer description: • Bechtle is the second largest corporate reseller for IT and services in Europe • Customer need: • Replacing proprietary but functionally very advanced custom-built demand chain mgmt. solution to achieve lower TCO and higher reliability • Customer objectives: • Reduce product information management cost • Reduce catalog production cost • Effectively integrate channel partners and key customers in solution • Reduce operating costs • Enhance performance and reliability • Reduce customizing cost in a very rapidly changing business environment • Pitched against: • SAP, ATG, IBM, Intershop • Pitch won because of: • Software architecture • Extensibility & customizability of the software to tackle complex functionality • Scalability • Customer IT Department can customize software easily hybris AG • 8

At Bechtle the hybris application supports a broad range of e-business initiatives on a homogeneous platform Sell-Site • Resellers • Corporate Customers • PRM Portal Automated Procurement with large Customers B 2 B Demand-Chain. Management Application ERP-System • Products • Availability • Order-Entry • Personalization • Multi-Channel Management • Product-Configurator • Complex Price Calculation • Partner-Stores • Merchandising hybris AG Hosted Procurement for SME Customers Online Marketplaces e. g. emaro. com Bechtle Print-Catalog • 9

Customer Showcase Live Demo hybris AG • 10

hybris integrates seamlessly and in realtime with the SAP back-end of Bechtle J 2 EE Appserver / hybris Framework RFC Backend SAP R 3 9 i. AS App. Server JCo APO hybris Core hybris Web App. B 2 B BW Demand-Chain. Management Application SAP CRM 3. x ERP-System • Products • Availability • Order-Entry hybris AG • Personalization • Multi-Channel Management • Product-Configurator • Complex Price Calculation • Partner-Stores • Merchandising • 11

Agenda 1 hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9 i. AS 2 Our showcase customer solved a complex B 2 B integration scenario with the hybris solution handling $ 500 m of transaction volume 3 The hybris functionality stack is highly complementary to other e-business applications 4 Questions & Answers hybris AG • 12

The hybris functionality stack is highly complementary to other e-business applications hybris Functionality Stack App. Server ISVs Demand Chain Mgmt. Catalog Mgmt. E-Commerce E-Procurement ERP/CRM ISVs Content Management ISVs hybris AG • 13

The hybris software extends the Oracle 9 i. AS platform with a component framework for demand chain management and catalog management Catalog Mgmt. E-Commerce hybris Core Procurement Demand Chain Mgmt. Application Server Database hybris AG • 14

hybris builds on Oracle 9 i. AS Integration for seamless integration with back-end systems and business partners • Integration of back-end systems through 9 i. AS Integration • Using industry standard connectors (JCA) Sales Partner Supplier 1 Supplier 2 Customer Back-End Systeme • SAP • Siebel • Baan • etc. XML XML XML • Integration of business partners through Web Services interface • Supporting XML-industry standards (BMECat, Open. Trans, OCI, etc. ) hybris AG • 15

The hybris solution – USP´s in a nutshell · Caters buy- and demand-side business processes with broad prepackaged standard functionality · Component based platform including development tools delivering fast results, high reusability and extensibility · High investment security through state-of-the-art architecture based on open industry standards (J 2 EE, XML, Web Services) · Low and transparent total cost of ownership (TCO) through on-demand scalability for growing needs of capacity and functionality · Low starting cost reduces barrier to investment · Deployment in weeks not months reduces ROI dramatically hybris AG • 16

Agenda 1 hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9 i. AS 2 Our showcase customer solved a complex B 2 B integration scenario with the hybris solution handling $ 500 m of transaction volume 3 The hybris functionality stack is highly complementary to other e-business applications 4 Questions & Answers hybris AG • 17

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