Monthly Marketing Report Your Name Todays Date Global

Monthly Marketing Report Your Name Today’s Date Global Star Enterprises is a fictional company created for educational and training purposes only. This document may not be reproduced or distributed, without the prior written permission of the copyright holder. Copyright © Raw Pixel 2016 Global Start Enterprises Marketing Report - 01/01/2016 -

Agenda • • • Month highlights Performance measures New trends and developments Threats and opportunities Adjustments for next period Global Start Enterprises Marketing Report - 01/01/2016 - 2

[Month] Highlights • Total Marketing reach grew X% • Overall website visits up X% • Generated X new leads, up X% • Marketing brought in X customers, up X% Global Start Enterprises Marketing Report - 01/01/2016 - 3

Top Marketing Campaigns • Campaign A: X Leads • Campaign B: X Leads • Campaign C: X Leads Global Start Enterprises Marketing Report - 01/01/2016 - 4

Performance Measures • Now show your stakeholders the overall performance occurring in various parts of your marketing strategy. • Use graphs to display performance • This will help provide: – Historical context into your growth and fall patterns – Help you pinpoint which campaigns are hurting or helping you – Monitor trends that can be used in future strategy meetings Global Start Enterprises Marketing Report - 01/01/2016 - 5

Website Visits by Source 1200 1000 Offline Sources 800 Other Campaigns Social Media 600 Referrals Paid Search Organic Search 400 Email Marketing Direct Traffic 200 2 -1 ec ov N D -1 2 2 -1 ct O p 12 Se g 12 Au l-1 2 Ju 12 n. Ju M ay -1 2 2 r-1 Ap -1 2 M ar 12 b. Fe Ja n- 12 0 Global Start Enterprises Marketing Report - 01/01/2016 - 6

Visit to Lead Performance Visit-to-Lead % 60% 50% 40% 30% 20% 10% 0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Global Start Enterprises Marketing Report - 01/01/2016 - 7

Lead to Customer Performance Lead-to-Customer % 12% 10% 8% 6% 4% 2% 0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Global Start Enterprises Marketing Report - 01/01/2016 - 8

New Trends & Developments • Highlight new developments within the market that have been identified through market research and data analysis • Provide quantitative and qualitative evidence to support your claims • Use graphs and charts to show the historical pathways and forecast of the patterns • Be sure to highlight relationships between the variables Global Start Enterprises Marketing Report - 01/01/2016 - 9

Threats & Opportunities • Based on your analysis of the market trends and developments highlight the: – Threats – These are the challenges within the external market, for example: – Social media – online presence – Closure of competitors businesses – Possibility of new market segments – Opportunities – These are the areas which your business can take advantage of, for example: – Emerging competition – Price wars – Innovative products Global Start Enterprises Marketing Report - 01/01/2016 - 10

Adjustments for Next Period • Provide a summary of the corrective actions that need to be made to the marketing strategy for the next period • Provide rational evidence of the adjustments and what they hope to achieve • Describe changes to the marketing mix: – – Product Price Promotion Place of distribution Global Start Enterprises Marketing Report - 01/01/2016 - 11

Report Summary • Conclude the presentation by summarising the: – Successes and challenges from the past period – Forecasts and actions for the next period • Open up the floor for discussion and feedback on the results and corrective actions Global Start Enterprises Marketing Report - 01/01/2016 - 12