Monitoring the Blogosphere and the Web Media Rune

Monitoring the Blogosphere and the Web Media Rune Stefansson Statistics Denmark rst@dst. dk UNECE Work Session on Statistical Dissemination and Communication 13 -15 May 2008, Geneva

Monitoring the media • Two main purposes: – Improving – Reacting • The old media: Papers, radio, TV • The new media: Blogs & web 2 9/12/2021

Blogs – the basics • Blog = Weblog • The ”Blogosphere” • An entry • Comments • An example: Blogstats, http: //blogstats. wordpress. com/ 3 9/12/2021

Monitoring the blogs – step one http: //blogsearch. google. com/ 4 9/12/2021

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Monitoring the blogs – step two • The ”Blog Base” 6 9/12/2021

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Monitoring the blogs – step three The offline archive – The full entries in html – Blogs and blog entries may disappear 8 9/12/2021

To react or not to react in the Blogosphere Three cases: 1. The town-size case http: //talbanken. wordpress. com/2007/04/17/snyd-pa-v%c 3%a 6 gten-i-midtjylland/ 2. The nationalist case http: //danmark. wordpress. com/2007/08/22/danmarks-statistik-aktiv-med-handicap-paa-20 -aar/ 3. The inquiry protection case http: //www. capac. dk/wordpress/? p=2497 9 9/12/2021

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Monitoring the web – step one 13 9/12/2021

Monitoring the web – step two Infopaq, http: //monitor. infopaq. dk/ 14 9/12/2021

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Web news – two kinds • The fast news – The bankruptcy case • The slow news – The union case 16 9/12/2021

Fast news – correcting an error The bankruptcy case ”Fallen”/”risen” 26 hits at 11 am. 17 9/12/2021

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Crises & credibility • Credibility is the bottom line • Media monitoring limits the damage made by – – errors misunderstandings manipulation criticism • Media monitoring is crisis management 20 9/12/2021

Questions Do you – have experience with reacting on blogs? – monitor the blogosphere? . . . How? – monitor the web media? . . . How? 21 9/12/2021