Monetizing Plastic on the Blockchain Plasticycle Problems Today
Monetizing Plastic on the Blockchain Plasticycle
Problems Today Problem only 16% of plastic waste is recycled Solution Individuals are not incentivised to pick up plastic waste Liquidity Market Business model Traceability Quality of Secondary Plastic No Central platform to Buy/Sell plastic Opportunity
People are becoming more aware of plastic pollution • 99% of Danes want to do something about plastic waste (Mckinsey & Company, 2019) • 77. 1% of people are willing to pick up plastic waste • 93. 7% of people want to know where their waste ends up • 81. 2% of people want to know the value chains of sustainable products • New EU legislation from 2018 obliges member states to recycle 50% of plastics packaging waste in 2025 and 55% in 2030 Problem Solution Market Business model Opportunity
People are becoming more aware of plastic pollution Problem Solution Market Business model Opportunity
Current Value Chain Problem Solution Market Business model Opportunity
Our Solution Problem APP The infrastructure will be based around an APP TOKEN & Certificate Tokenize Plastic Waste to incentivize pickup and to trace it EXCHANGE Create demand of the Plastic collected Essentially we are creating value and an ecosystem behind plastic waste that can be treated as any other type of commodity such as copper or wheat which can be traded online Solution Market Business model Opportunity
APP Pick-up 1 Pick-up 2 Sorting 3 Center 4 Reward 5 Wallet User will be given an option to either pick up trash wherever it pleases or given a heat map where to pick-up plastic. Problem “Every individual matters. Every individual has a role to play. Every individual makes a difference” Solution Market Business model Jane Goodall Opportunity
APP Center Sorting 1 Pick-up 2 Sorting 3 Center 4 Reward HDPE: High-density polyethylene Milk jugs, cleaning 5 Wallet Once User has picked up plastic, the user can sort it into the respective types of plastic 1 Pick-up 2 Sorting 3 Center 4 Reward agents, laundry detergent A description will be available for the different types of plastic Account ID: 1856 G 5 Wallet Problem User Brings plastic to the Collection center. Upon disposal of the plastic, the Solution center scans the QR code of the user to determine the amount of tokens the user will receive. Market Business model Name: Daniel Otto DOB: 20/09/93 Opportunity
Product – APP supplier experience Collection The collection center will weigh the type of plastic collected and scan the users QR code respectively. Problem 1 Pick-up 5 Wallet Solution Market Business model Opportunity
Token and Certificate TOKEN 1) The user will be rewarded with the PX Token 1) 1 PX = 1 Kg of plastic 1) Pegged to the price of plastic 1) Powered through Blockchain technology 1) Traceable Token along the entire value chain 1) Trade token for the monetary value in fiat currency or use the tokens to buy sustainable products at a discount CERTIFICATE Problem 1. Easier fictionaless on secondary markets 1. Transparency on a ledger Solution 1. Allows seller and buyers to trace Market 1. Authenticity of secondary plastic 1. Linked to the Token showing where it came from Business model Opportunity
Exchange KEY FEATURES Every unit of plastic will get a QR code linking it to where the plastic came from (User account) and show the ownership of the plastic Ownership certificates will be put on the Plastic Exchange to be traded between buyers and sellers, add-ons such as derivatives can be applied BENEFITS Traceable along the entire value chain Creates liquidity of secondary plastic Makes it easier for buyers and sellers to find each other Ensures quality through Smart Contracts
How Does This all Interlink?
Market Size CURRENT GLOBAL MARKET The global plastic recycling industry is estimated to be valued at around $34 Billion USD and expected to grow to $60 Billion USD by 2027 Majority of the worlds plastic recycling is done in Asia, accounting for 70%. EUROPEAN MARKET POTENTIAL The price of secondary plastic in European markets is about 0. 5 cents per kg
Competitors Company Blockchain Tokens Central Exchange Traceability Monetization of plastic Ensure Quality Technology Platform Plastic Bank Yes No No IBM Fabric Waste 2 Wear Yes No Yes legacy Petco No No No Plasticycle Yes Yes Yes Excess Material Exchange No Yes Recycle. To. Coin yes Swachhcoin Yes yes no Yes No yes Yes no EME Quickscan no Ethereum network no sw. ATEL, sw. ATA, sw. IOT, sw. BIN, sw. APP
Customer Segment Developing World Developed World Pickers Vendors Collection Centers Collections centers Recycling Companies
Business Model • No fees for App download • Transaction Fees on the deposit of Plastic and transfer of plastic tokens and certificates. • Subscription app for Suppliers and vendors available
Partners Aryze Pakistan plastic Blockchain Nordics
Opportunity To monetize plastic significantly will incentivise individuals to clean up Great opportunity to be part of something great
Road Map • • Complete preliminary research interviews Create an MVP of the APP and token Pilot Run with a small NGO Make user & supplier Beta Get Users and supplier on board Set up certificates Set up exchange
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