Monetizing Mobile Search Today Bryson Meunier Natural Search

Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media

Resolution Media Overview • 85+ dedicated search marketing professionals • Headquartered in Chicago, IL with offices in NYC and San Francisco • Acquired by Omnicom Media Group in 2005 • Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008 • $150 MM+ in Annual Search Media Management

Successful Collaboration with Partner Agencies and Clients Agencies: Clients:

Self-Monetizing: N S Entertainment F W

Self-Monetizing: Local Interest

Self-Monetizing: Travel

Three Ways Think “Efficient”, Not “Emerging” Focus on Smartphone Traffic First Stop Guessing About Mobile Search Behavior

Think “Efficient”, Not “Emerging”

Ranking Factors Web Mobile Links Title Tags Mobile Specific Content Link Popularity Mobile Crawl Errors

Focus on Smartphones First

Stop Guessing About Mobile Search Behavior • Follow the Leaders: – Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen) – Focusing on Google and Yahoo! covers 97. 6% of US Mobile Search Market (com. Score ) † *Nielsen Mobile, June 2008: http: //blog. searchenginewatch. com/blog/080616 -090125 September 2008: http: //www. comscore. com/press/release. asp? press=2469 †com. Score,

Stop Guessing About Mobile Search Behavior • Mobile Keyword Research – Mobile Search Behavior Analysis – DIY: http: //www. brysonmeunier. com/how-to-do-mobilekeyword-research

Stop Guessing About Mobile Search Behavior • Analytics for Mobile: – Mobile Analytics: Bango, Mobilytics, Omniture – Google Analytics Filter: (^[1 -2]? [0 -9]|^3[0 -1][0 -9]|^320)x([1 -3]? [0 -9]? [09]$|4[0 -7][0 -9]$|480$)

Stop Guessing About Mobile Search Behavior Emulators Webmaster Tools

Thank You! Bryson. Meunier. com/ses