Mon Mannequin Virtuel Personnalisation et ICommerce le commerce

Mon Mannequin Virtuel Personnalisation et I-Commerce : le commerce de l’individu #

Personalisation et I-commerce Ø Personnalisation et identité virtuelle Ø Intégration complète des outils de personnalisation: Amazon. com Ø Intégration à un site de fabricant : Nike. Goddess Ø Personnalisation et publicité : Glamour Ø Personnalisation et cosmétiques : L’Oréal Ø Personnalisation et Lands End # 2

My Virtual Model Experience My Virtual Model offers : 1. My Virtual Model Dressing Room Ø Personalization, visualization, garment try-ons, mix & match 2. My Virtual Model Fit Ø Size/Fit recommendations to decrease uncertainty and product returns 3. My Virtual Model Imail Ø Interactive Communication Tool with personalization and visualization for rapid conversion 4. My Virtual Model Network & Data Ø Shopping behavior data from a network of 3. 5 million users # 3

My Virtual Model experience My Virtual Model Dressing Room • Visualization and product sampling with garment try-on (average of over 20 garments try-on per session). • Mix & match of different brands • Personalization through Model creation and collection of shopping behavior data # 4

My Virtual Model experience My Virtual Model Fit : • Size/Fit recommendation tool to reduce uncertainty about shopping for apparel on-line, and to increase customer satisfaction • Reduces product returns (over half of product returns are attributed to incorrect size/fit) # 5

My Virtual Model experience My Virtual Model Imail • Communication Tool providing product visualization and try-on within a customer’s email • Targeted marketing with customized product offers # 6

My Virtual Model experience My Virtual Model Network and Data • Data on customers (model characteristics, height, weight, measurements) • Shopping behavior information (style, color, try-on frequency, garment type/characteristics) • Multi-dimensional, multi-layer product categorization (coded as part of the 3 D rendering process) # 7

Benefits analysis Needs, Benefits , Solutions Ø Product sampling, Visualization with mix & match Ø Ø Increases conversion rate (+34% with Lands’ End) Increases Average Order Value, with enhanced shopping experience (+66% with Lane Bryant, +11% with Lands End) Solution : My Virtual Model Dressing Room Ø Size/Fit problems Ø relating to variations between retailers and garments Ø direct impact on net revenues with reduction in total return costs (handling, restocking, seasonal perishability, markdowns) Ø increase in customer loyalty and satisfaction, decrease in uncertainty about shopping, decreased fear of returns, increase in likelihood to buy Solution : My Virtual Model Fit # 8

Benefits analysis Needs, Benefits , Solutions Ø Customer communication tool with targeted message Ø Ø Ø Accelerates Amazon customer conversion to Apparel purchases Accelerates the Customer Profile creation with shopping behavior information Increases Customer Retention Solution : My Virtual Model Imail Ø Product recommendations based on consumer preferences Ø Increases customer satisfaction and buying through more appropriate recommendations based on try-ons (style, color, characteristics) Ø Provides multidimensional shopping behavior data for targeted style advice Ø Enables rich data analysis of customer profiles Solution : My Virtual Model Network and Data # 9

My Virtual Model Network & Data Inputs for Amazon’s recommendation engine # 10