MODULE PAYMENT by Danmar Computers This publication reflects

MODULE: PAYMENT by Danmar Computers This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

IO 3: Skills Retention Service Module: PAYMENT In detail… IO 3/A 2 Content Re-purposing and modeling 1 (Introduction of the module) Offering payment methods that will match the expectations of your buyers, at the same time guaranteeing secure transactions and data protection, as well as the possibility to make payments via different devices, is a challenge in e-commerce. Online shops that are lacking any of these functionalities stop being competitive on the footwear market. 01 Nov 2018 -Mar 2019 This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2

IO 3: Skills Retention Service Module: PAYMENT Action: Security In detail… IO 3/A 2 (Short introduction of the action) Action: Security (Introduction of the module) Content Re-purposing and modeling Providing measures to guarantee secure transactions is a Whether yoursecurity company is just starting up or is already well-established, also know to protect sensitive data, make it ismust. really. Managers importantmust to always be uphow to date with the latest promotional measuresfor on own securitybusiness. and verify. Combining customers. the fact that techniques your e-shop e-commerce online consumers are more savvy than ever with the increasing amount of theoptions, action) e-commerce promotions are becoming more of (Benefits online buying Action: and more. Security essential to persuade your visitors to click that checkout button. q Guarantee transaction and data protection 2 1 Nov 2018 -Mar 2019 3 01 01 q Build a loyal relationship with customers q Increase conversions This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 3

IO 3: Skills Retention Service Module: PAYMENT Action: Security In detail… IO 3/A 2 Content Re-purposing and modeling Short description for each of the benefits Action: Security (Introduction of the module) q Guarantee transaction and data protection Youryour web-shop features andstarting transactions will secured from the moment Whether company is just up or is be already well-established, you important complete implementation. it is really to always be up to date with the latest promotional q Build a loyal relationship with customers techniques for your e-commerce business. Combining the fact that When your buyers feel that their transactions are secure and personal data online protected, consumers more impact savvy will thanbeever with the increasing amount theare expected achieved. online conversions buying options, e-commerce promotions are becoming more qof. Increase and more essentialsecurity to persuade visitorsof e-shop to click thatwill checkout With increased measuresyour the number visitors rise. The button. time may dependant on the span of activities and popularity of your website, which can also be prone to development based on introduced security Nov 2018 -Mar 2019 measures. 1 01 This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 4

IO 3: Skills Retention Service Module: PAYMENT Action: Popular payment methods In detail… IO 3/A 2 (Short introduction of the action) Action: Popular payment methods (Introduction of the module) Content Re-purposing and modeling With increasing competition and changes shopping trends, it is Whether your company is just starting up or is in already well-established, to be up-to-date alternative payment methods to best it isessential really important to alwayswith be up to date with the latest promotional offer whatfor your customers are expecting (differing country-wise). techniques your e-commerce business. Combining the fact that online consumers are more savvy than ever with the increasing amount of theoptions, action) e-commerce promotions are becoming more of (Benefits online buying Action: payment methods and more. Popular essential to persuade your visitors to click that checkout button. q Decrease cart abandonments 2 1 Nov 2018 -Mar 2019 3 01 01 q Reach new markets q Build a loyal relationship with customers q Increase conversions This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 5

IO 3: Skills Retention Service Module: PAYMENT Action: Popular payment methods In detail… IO 3/A 2 Content Re-purposing and modeling Short description for each of the benefits Action: Popular payment methods (Introduction of the module) q Decrease cart abandonments Theyour availability of different andor instructions different languages Whether company is just payments starting up is alreadyinwell-established, will decrease carttoabandonments payment step. latest Connected with this it is really important always be upattothe date with the promotional are also international currencies and beneficial exchange rates. techniques for your e-commerce business. Combining the fact that q Reach new markets online The consumers more savvy with diversity are of customers willthan be atever a rise withthe theincreasing increased amount choice of of online buying options, are becoming more payment methods, thuse-commerce increasing thepromotions probablity to reach new markets. more essential to with persuade your visitors to click that checkout qand Build a loyal relationship customers button. Enabling a choice of payment methods will impact your relationship with customers. It is more likely for a customer to re-visit your shop when they Nov 2018 -Mar 2019 have been offered a favourable payment method. q Increase conversions Buyers will remain on your page longer when provided popular payment methods and payment gateways in their languages. 1 01 This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 6

IO 3: Skills Retention Service Module: PAYMENT Action: Mobile ready In detail… IO 3/A 2 (Short introduction of the action) Action: Mobile ready (Introduction of the module) Content Re-purposing and modeling With the mobile devices everydayness, mobile Whether your presence company isofjust starting up or isinalready well-established, are replacing other methods, it necessary it ispayments really important to always bepayment up to date with themaking latest promotional for e-shops integrate the solution in their. Combining businesses. the fact that techniques fortoyour e-commerce business. online consumers are more savvy than ever with the increasing amount of theoptions, action) e-commerce promotions are becoming more of (Benefits online buying Action: ready and more. Mobile essential to persuade your visitors to click that checkout button. q Improve cash flow in short time 2 1 Nov 2018 -Mar 2019 3 01 01 q Build a loyal relationship with customers q Increase conversion rates and the number of returning customers This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 7

IO 3: Skills Retention Service Module: PAYMENT Action: Mobile ready In detail… IO 3/A 2 Content Re-purposing and modeling Short description for each of the benefits Action: Mobile ready (Introduction of the module) q Improve cash flow in short time Theyour sooner the implementation, theup sooner can note an increase in Whether company is just starting or is you already well-established, profit as most e-shoppers method intuitive process. Mit is really important to always favour be up this to date withfor theitslatest promotional payments also eliminate additional costs (i. e. purchasing new equipment). techniques for your e-commerce business. Combining the fact that q Build a loyal relationship with customers online Mobile consumers are savvy than ever with amount phones aremore a constituent of everyday life, the thusincreasing providing the choice of online buying options, of m-payments is what e-commerce your customerspromotions are expecting. are becoming moreconversion essentialrates to persuade yourofvisitors click that checkout qand Increase and the number returningtocustomers button. Offering mobile payments will attract more consumers. M-payments have a high potential due to the continuous development of new technologies. By Nov 2018 -Mar 2019 making it easier for your customers to make a payment and interact with them, you can increase conversions. 1 01 This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 8

Any questions? This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.