Module 4 Business and Strategy Planning BRANDING EU

Module 4 Business and Strategy Planning

BRANDING EU Complex Training – 7 modules 1. Branding and Extrovert Entrepreneurial Attitude Introduction 2. Marketing for branding 3. Brand, Brand Building Processes 4. Business and Strategy Planning 5. Extrovert Enterprise, Networking 6. Information and Communication Technology (ICT) 7. Online Tools for Branding, Extroversion and Marketing strategies

Start 9. 00 Finish 9. 05 9. 25 9. 30 9. 40 10. 50 11. 10 Content Trainer introduction; description of the module; planned agenda; main aims and objectives; training rules Introduction of the participants – their company, brand their position on the market Training rules Expectations – in one word Business and Strategy Planning – role of the business strategy during brand building Break – trainer has to be available for an informal conversation Part of a Business Plan 11. 30 SWOT analysis – definition of the tool, concrete example, results, conclusion Marketing Plan 11. 30 12. 40 Creating a Marketing Plan for a given company (analysis of the company, products, services, competition, market research, sales forecast) Business Models 12. 40 13. 05 Business Model Canvas Lunch Break 13. 05 13. 15 11. 10 Summary, conclusion, results. Filling out evaluation forms, training module closing, closing words (what do you take home? )

Introduction

Training rules

Expectations

Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.

Strategic planning Marketing planning Business, financial planning BRANDING PROCESS Tool, equipment planning

Strategis Business Plan Definition: A strategic business plan is a written document that pairs the objectives of a company with the needs of the market place. Although a strategic business plan contains similar elements of a traditional plan, a strategic plan takes planning a step further by not only defining company goals but utilizing those goals to take advantage of available business opportunities.

What is included in a Business Plan?

Business Plan - sample https: //c. ymcdn. com/sites/www. rockford. edu/resource/resmgr/docs_communityed/samplebu sinessplan. pdf

Meeting with a Business Plan Concrete examples: In English: http: //www. bplans. com/retail_and_online_store_business_plan_templates. php In Hungarian: https: //www. google. hu/url? sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0 ah. UKEwib. Lz. F_Yr. WAh. VESZo. KHYFABe 4 QFggl. MAA&url=http%3 A%2 F%2 Fwebshopexperts. hu%2 Fminta_uzleti_terv. doc &usg=AFQj. CNEFZd. Vja. M 47 or-Jy 9 l. H 9 Inx 2 X 5 gr. A

Parts of a Business Plan SWOT Analysis A tool for making better business decisions SWOT refers to strengths, weaknesses, opportunities and threats. SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance. The company’s strengths and weaknesses are the internal factors. Opportunities and threats deal with factors external to the company--environmental factors. SWOT analysis is done as part of the overall corporate planning process in which financial and operational goals are set for the upcoming year and strategies are created to accomplish these goals. http: //smallbusiness. chron. com/perform-swot-analysis-5050. html https: //www. mindtools. com/pages/article/new. TMC_05. htm BRANDING Handbook

Group exercise Create a SWOT analysis

Marketing Plan BRANDING Handbook Module 2. in details

Why do we need a marketing plan? http: //www. ccmarketingonline. com/why-do-i-need-a-marketing-plan/ Some statistics: https: //www. hubspot. com/marketing-statistics https: //blog. hubspot. com/marketing/visual-content-marketing-strategy

Business Models Business Model Canvas Definition The Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It outlines several prescriptions which form the building blocks for the activities. It enables both new and existing businesses to focus on operational as well as strategic management and marketing plan. https: //www. youtube. com/watch? v=dh. Qh-try. XOg https: //www. youtube. com/watch? v=434 HUjsxf. Yw&t=105 s

Case study

What do you take home with you?

Thank you for your cooperation!