Modernstats Task Team Activities 2016 Branding Modernstats logo

Modernstats Task Team Activities 2016 .

Branding • Modernstats logo and avatars: http: //www 1. unece. org/stat/platform/x/zi. Hu. BQ • Future work: – Consistent visual theme in all communications and outputs – Improve recognizability of Modernstats brand – Develop logos for the new Groups Pre se nta tio n rt Repo Wiki pages

You. Tube channel progress • Channel: Modernstats-HLG • What has already been done: – Subtitles in English & Russian languages – Instructions on how to add language versions of subtitles – Branding: added watermark, playlist (with webinars) and annotations • Future work: – Collaboration with other (NSO & int. organizations) channels – New languages & videos

HLG-MOS information materials • Materials available at: http: //www 1. unece. org/stat/platform/x/v. BQFBw • What has already been done: – Russian language version of CSPA brochure – Materials available in Spanish • Future work: – Translation of other materials into Russian

Twitter • Modernstats Twitter account: @modernstats – Total Tweets: 278 – Accounts reached: 429 – Following: 22 – Followers: 100 (Statistics Netherlands, INEGI Mexico, INE Spain, CSO Ireland, Govt. Statistical Service UK…) – 2. 3 tweets per day / 21 tweets per months • Content includes: GSBPM, GAMSO, GSIM, CSPA, Big Data, meetings…

Twitter strategy Share information about the modernization of official statistics with the goal of: • increasing awareness and understanding of the modernization process related to statistics • better informing the audience on future developments • promoting understanding on how these developments impact on the work of national statistical organisations

Twitter strategy Future actions: 1) Increase the number of followers by encouraging NSOs and members of the HLG to follow the account 2) Post more relevant and timely information about HLG events, outputs and activities

Modernstats in the new framework Future actions: • Make clear the importance / benefits of communication Expert group contact person • Assign a communication focal point for each expert group • Develop a clear process to improve information flow • Focus on projects as requested by groups – E. g. Editorial calendar: promote a theme, area of work Modernstats Task Team Strategy, tools