• First Maths – Profit = Revenue - Cost – Linear Cost: • Cost = Fixed Cost + N* Variable Cost – Linear Revenue • Revenue = N* Price – Piecewise Linear Revenue • Revenue = N 1*Price 1 + N 2*Price 2 + … (e. g. when you can sell some t-shirts at a premium)
• Projected Costs • Dealing with uncertainty – (actually still to come in lecture) • Projections using falling value of money – 100 pounds now is worth more than the promise of 100 pounds next year • Break-even analyses
Spreadsheets • • • Absolute and relative addresses If statements Range names Making one-way tables Two-way tables Goal Seek
Uncertainty • Sam’s Bookshop • Sam does not know how many books to order. – They are cheaper the more he orders – He has to sell them cheaply if he does not sell them quickly – He does not know how many he can sell
• They are cheaper the more he orders • First 1000 books are 24 dollars each; next 1000 23 etc. • Use a Vertical Lookup Table
Uncertain Sales
Expected Value • Suppose somebody throws a dice and gives you a pound for each dot on the side that comes up • E. g. if a 4 is thrown you get 4 pounds • How much money can you expect to get on average?
• Well there is a 1 in 6 chance of getting one pound + a 1 in 6 chance of getting 2 pounds etc. • 1/6 (1) + 1/6 (2) + … + 1/6 (6) = 3. 5 pounds
Back to Sam Want to maximise Profit =Revenue-Cost Revenue =Units_sold_at_regular_price*Regular_price+ Units_sold_at_leftover_price*Leftover_price