Modal shift actions a task for the economy

Modal shift actions - a task for the economy too!

Why did we choose Transport as target field? • Mobility sector shows in Austria the fastest growth of energy consumption: + 73% growth since 1990 • Current situation in the region of Vorarlberg: – 30% of the energy consumption is used for transportation of people or products – 40% of the CO 2 -emissions lie on the shoulders of the transport sector • Mobility is a trans-national issue in the Rhine-Valley

Almost 20. 000 people are commuting from Austria and Switzerland to Liechtenstein on an daily basis Source: EURES Bodensee

Rhine-Valley pilot action Goal: Supporting a climate neutral mobility behaviour of commuters. Key Question: How can commuters be motivated to choose public transport or the bicycle instead of their private car for the daily trip to the workplace?

Fundamentals: Do the car drivers have actually the possibility to use public transport or the bicycle? Result of a survey with 2066 car drivers crossing he border between Liechtenstein and Austria: 57% of the car drivers would have access to a suitable public transport alternative for there trips 12% of the trips are within a potential e-bike cycling distance (shorter than 15 km)

Survey of the Hilti Company More then 900 team members travel less then 16 km to work! Distance to work (one way) 411; 27% 194; 13% W hy no tb y tra bike in? , b u so 906; 60% 0 -15 km 16 -45 km 46+ km r

So there alternatives to the car, but how can commuters actually be motivated to change their travel behaviour?

Commuting with public transport: Tackling the problem of the first and the last mile ? A ? B

Strategy I: cross boarder cooperation between residential municipalities and a company Source Place of living (municipality) Target Implementation of measures Place of work (company)

Securing seamless traffic Communal Mobility Management Regional Mobility Management Improving public transport and regional cycling facilities First mile Corporate Mobility Management Last mile

Source: City of Feldkirch Source: City of Buchs Target: Hilti Company Schaan

Strategy II: Addressing the “Company Culture” Social level - social norms - cultural conventions Infrastructure and conditions Personal level - personal knowledge and awareness - individual interests and preferences - technics and infrastructure - Financial incentives - Legal conditions individual behaviour

How to convince companies to start mobility management? Raise awareness for the problem Show possible options for action Secure personal affection

How to raise awareness for the problem • • • Costs: parking infrastructure, car pool, fuel, number of staff away sick Lack of car park facilities (for customers, employees) Complaints of neighbours (noise, accidents, …) Environmental damage (emissions, climate change, …) Wage pressure through the employee's increasing travel costs legal requirements

How to secure personal affection Linking to values, goals and experiences • • • Competitiveness Thriftiness/austerity Responsibility against employees Corporate social responsibility Image benefits Achievements of the past

Example: Hilti AG, Schaan

Why it is a “must” to have a mobility concept for Hilti: Mission statement We passionately create enthusiastic customers and build a better future Corporate Responsibility Actively managing the effects on the environment • To help maintain the environment for future generations, Hilti has commitments at both product and corporate level CO 2 reduction • Significant reduction of Hilti’s ecological footprint Reputation in the Rhine Valley Our role requires us to have a good reputation New Innovation Center (IC) A mobility concept is a government requirement

How to involve the people: Focus group workshops with employees from Buchs (CH), Feldkirch (AT) and Liechtenstein How can we encourage people to leave their car at home and use public transportation or bikes?

Through the Alpstar project we have developed 95 ideas for the new mobility concept ● We will focus on 10 important ideas

Mobility concept @ Hilti 1. 2. 3. 4. Create awareness On-going activities & initiatives Improve the current infra-structure Parking space management

Mobility concept @ Hilti Create awareness Internal communication • Mobility intranet page • Testimonials with Hilti employees as best practice examples • Online mobility survey • Real-time screen External communication • Alpstar team • Print media

Mobility concept @ Hilti Create awareness Internal communication • Share point community • Mobility intranet page • Testimonials with Hilti employees as best practice examples • Online mobility survey • Real-time screen External communication • Alpstar team • Print media

Mobility concept @ Hilti On-going activities & initiatives Bicycle • Bicycle to work week & E-Bike test (market place) • New company bicycles • Bicycle competition (fahrradwettbewerb. li) • Final raffle / event Public transport • Information screen with timetable for public transportation • Mobility information for new employees • Public transportation information event (market place) © Caroline Begle / CIPRA International

Mobility concept @ Hilti Improve the current infrastructure Headquarters • More changing rooms for sporting activities • Centralised buying e. g. EBikes, clothes, . . Buchs & Feldkirch • Lockable bicycle boxes Government of Liechtenstein • Support the project “fahradwettbewerb. li” • Support the project “SBahn FL. A. CH”

Mobility concept @ Hilti Improve the current infrastructure Headquarters • More changing rooms for sporting activities • Centralised buying e. g. EBikes, clothes, . . Buchs & Feldkirch • Lockable bicycle boxes Government of Liechtenstein • Support the project “fahradwettbewerb. li” • Support the project “S-Bahn FL. A. CH” www. fahrradwettbewerb. li

Mobility concept @ Hilti Parking space management General concept • Create parking space management concept for final discussion The key Employee participation

Summery Municipalities (Buchs, Feldkirch, Schaan) Hilti Employers Government Public transport companies (FL, St. Gallen, Vorarlberg) (Liemobil, Ostwind, Vmobil, SBB, ÖBB)

Accompanying activities I: The ALPSTAR project established a corporate network on mobility management Haberkorn Zumtobel Omicron Julius Blum Hilti AG Illwerke. VKW Hirschmann Collini

Accompanying activities II: Best practice examples Short movie clips on Youtube • • • Experience and success factors for corporate mobility management Smart Phone navigation system for bicycles Bike-Check for employee's bicycles Attractive bicycle parking facilities Corporate E-Bike subsidies for employees Trial tickets for public transportation Departure monitor for public transport Enterprise organised car pooling parking facility management Youtube Channel: “Sustainable Mobility” German with English subtitles

Conclusions: Why should we try to involve the economy? • Companies can do a lot to improve the conditions for the last mile – things that can not be done by someone else. • The potential influence of a company on the travel behaviour of its employees is often much bigger than the influence that a municipality or a regional government has on its citizens.

Why should we work with big companies? It is sensible to work with big companies rather than with small ones because • you reach more people, • it is more likely that you can work with professional contact persons.

Why should we work with companies from the private sector? Big private companies often play the role of opinion leaders. If they engage themselves in mobility management, it is easier to convince other companies, the public sector and politicians.

Always keep in mind: Facilitation of sustainable transport will normally not become the core business of an enterprise, but it is possible that mobility management becomes an important matter of concern. Behaviour change is a long-term ongoing process – and not a project .

Questions/Contact: DI Martin Reis Fachbereich Mobilität Energieinstitut Vorarlberg 6850 Dornbirn/Austria E: martin. reis@energieinstitut. at T. +43/5572/3120279