Mobilizing Community Workshop Six Steps to Successful Campaigns

Mobilizing Community Workshop Six Steps to Successful Campaigns Presented by Al Rycroft Sunshine Communications. ca April 2002 250. 592 -8307

Introductions-- You, Your NGO & Campaigns Introduce yourself & your NGO. What is the most difficult part of organizing for you personally, and also for your NGO? What do you want to learn about organizing in this workshop?

Six Steps to Successful Campaigns Goals, Strategies & Tactics Policy & Communications Solidarity -- Working with Others Volunteers Organization Actions

Campaigns Exercise Each group gets 60 minutes to plan a campaign! Write notes on your flip chart. • Pick a real campaign. (1 -5 minutes) • Separately record Goals, Strategies & Tactics, Policy & Communications, Solidarity, Volunteers, Organization and Actions. • What are your Strengths, Weaknesses, Opportunities & Threats? (SWOT) • Questions? Comments?

Goals, Strategies & Tactics ·campaign management ·achieving focusg ·crisis management ·setting realistic goals ·know your adversary ·power and power sharing ·assessment, evaluation, change ·strategy, tactics, shifting priorities ·building on success ·timing is everything

Policy & Communications ·communicating and communication tools ·policy consultations, papers, round tables ·conversion, converting and the converted ·building visibility and credibilityat • bureaucrats, analysts, governments, politicians • knowledge is power ·getting your message out ·monitoring, exposing leaks, whistle blowing ·political parties ·policy strategies, submissions and shifting ·resources and information ·slogans and symbols ·Web sites and email lists

Solidarity-- Working With Others ·working with all ages ·identifying and recruiting allies ·steering group, coordinating committee, Board of Directors ·coalition building, spokescouncil aiaralysis ·achieving consensus, avoiding paralysisaiaralysis ·coordinating strategies with other NGOs ·cross-cultural work ·delegation and coordination ·building diversity and solidarity ·being a good facilitator ·listening and empathy ·negotiation, compromise & accommodation

Volunteers • managing a high turnover of volunteers • intake • job descriptions • the volunteer meeting • problem volunteers • recognition and rewards • recruitment • training • work parties

Organization • contacts management • electronic organizers, pocket PCs • back up your computer! • email lists • forms and templates • office management • phone trees • staff & volunteers • time management

Actions • boycotts, girlcotts • promoting personal and small-scale change • civil disobedience, non-obedience • alternatives and co-ops • research and educating students, teachers and the public • legal/court strategies • petitions, postcards, letters, polls, referendums • mass mobilization • building parallel structures and institutions • public meetings • protests, vigils and public demonstrations • schools, universities, colleges • sit-ins, occupations, strikes, walk-outs, labour withdrawals • theatre and theatrics

Mobilization Needs Brainstorm Training * Resources * Other

Mobilizing Community Workshop Wrap-Up Six Steps to Successful Campaigns Presented by Al Rycroft Sunshine Communications. ca April 2002 250. 592 -8307