Mobility World Congress Exhibition 2007 Congress Track E

Mobility World Congress& Exhibition 2007 Congress Track E: Next-generation Services Chairman: Bruno von Niman ETSI STF 322 Leader Vice Chairman ETSI TC Human Factors bruno. vonniman@ETSI. ORG GA 49(07)XX

Guidelines for Generic UI Elements for 3 G mobile devices, services and applications Bruno von Niman ETSI STF 322 Leader Vice Chairman ETSI TC Human Factors bruno. vonniman@ETSI. ORG GA 49(07)XX

World Class Standards Introduction q Presentations and topics Ø ETSI, Star. Hub, Acision, Telia. Sonera, Telecom Italia, Globe Telecom and Smart. Trans q Agenda (presentations) q Panel session: Identifying Critical Factors Impacting the User Experience Ø participants from Acision, Globe Telecom, Telecom Italia, Gemalto and Disruptive Analysis Ø Panel discussion lead by ETSI Mobility World Congress 2007, Next-generation Services (Track E) 3

World Class Standards What is ETSI? q q q ETSI, the European Telecommunication Standards Institute A European standards organization, active in all ICT areas Independent, non-profit, created in 1988 Officially recognized and co-funded by the EU & EFTA Setting globally-applicable standards for Ø Ø Telecommunications, in general Radio communications, especially mobile Broadcasting, and Related topics q Offering direct participation of all members q More than 15, 000 publications → all available for free! Mobility World Congress 2007, Next-generation Services (Track E) 4

World Class Standards Agenda q q q Introduction The European Telecommunication Standards Institute (ETSI) Technical Committee Human Factors (TC HF) STF 322 work on 3 G/UMTS user intefaces Q&A Mobility World Congress 2007, Next-generation Services (Track E) 5

World Class Standards ETSI The home of the GSM™ standards… … and of a lot of others, e. g. ISDN, DECT, DAB, DVB … Mobility World Congress 2007, Next-generation Services (Track E) 6

ETSI World Class Standards …and a founding Partner in The 3 rd Generation Partnership Project Mobility World Congress 2007, Next-generation Services (Track E) 7

World Class Standards ETSI in the World Mobility World Congress 2007, Next-generation Services (Track E) 8

World Class Standards International bodies ITU-T Global Standards Collaboration (GSC) ITU-R JTC 1 Fora / Consortia GTSC GRSC CENELEC Mobility World Congress 2007, Next-generation Services (Track E) • • • DECT Forum DVB Project Group EBU GSM Association IEEE IMTC IPv 6 Forum TETRA Forum UMTS Forum & 50+ others 9

World Class Standards Interregional collaboration on selected standardization subjects between: ARIB (Japan) TTC (Japan) ISACC (Canada) TTA (Korea) TIA (USA) ATIS (USA) ITU (International) Mobility World Congress 2007, Next-generation Services (Track E) ACIF (Australia) 10

World Class Standards Why standards? Mobility World Congress 2007, Next-generation Services (Track E) 11

World Class Standards We need standards to ensure: q Compatibility of equipment and services from different suppliers q Full interoperability between equipment and services from different suppliers q Transfer of learning between equipment and services from different suppliers q Accessibility to equipment and services q Better safety of equipment and services q Load sharing, cost saving, co-operation of competitors Mobility World Congress 2007, Next-generation Services (Track E) 12

World Class Standards The e. Europe and i 2010 Initiatives q Launched by the European Commission in 2000: “e. Europe 2002 – An Information Society For All” q Intended to accelerate positive change in the EU q Aims to: Ø Ø Ø secure equal access to digital systems and services for all of Europe's citizens promote computer literacy and create a partnership environment between the users and providers of systems, based on trust and enterprise q Ultimate objective: bring everyone in Europe on-line q Building on this success, in June 2002 the initiative was extended into e. Europe Action Plan 2005 q i 2010 was launched in 2005, complemented in 2007 Mobility World Congress 2007, Next-generation Services (Track E) 13

World Class Standards ETSI TC HF (Technical Committee Human Factors) q Responsible for human factors issues in all areas of telecommunications q Responsibility to ensure ETSI takes account of the needs of all users q Produces standards, guidelines and reports that set the criteria necessary to ensure the widest possible accessibility of converging I&C technologies q Chairman: Stephen Furner (BT, UK) q Vice Chairmen: Bruno von Niman (ITS, Sweden) Lutz Groh (Siemens, Germany) Mobility World Congress 2007, Next-generation Services (Track E) 14

World Class Standards Some recent ETSI HF Deliverables (1/2) - Requirements for assistive technology devices in ICT - Generic spoken command vocabulary for ICT devices& services (5/28 languages) - Guidelines on the multimodality of icons, symbols and pictograms - Guidelines for ICT products and services: Design for All - Access to ICT by children; Issues and guidelines - Alphanumeric characters: sorting orders and assignment to the 12 -key telephone keypad (official European and minority and other languages) - Human Factors of work in call centers - Multimodal interaction, communication and navigation - Maximizing the usability of UCI based systems Mobility World Congress 2007, Next-generation Services (Track E) 15

World Class Standards Some recent ETSI HF Deliverables (2/2) - Guidelines for generic UI elements of mobile terminals and services (GSM/GPRS and now 3 G/UMTS) - Telecare in and outside of intelligent homes - Telecare User Experience design guidelines - User addressing and profile management - Guidelines for the design and use of ICT by children - Total communication (Duplex universal speech and text communication) - Enabling and improving the use of mobile e-Services - User education and Setup procedures - Multicultural aspects of ICT - EC Mandate M 376 (Accessibility requirements for public procurement) - User profile management standardization - Other work under development AVAILABLE FREE OF CHARGE AT WWW. ETSI. ORG Mobility World Congress 2007, Next-generation Services (Track E) 16

World Class Standards ETSI STF 322 q Co-funded by ETSI Members and EC/EFTA q Leader: Ø Bruno von Niman (ITS (SE), vonniman consulting) q Experts: Ø Pekka Ketola (Nokia) Ø David Williams (Motorola/Majire/Asentio Design) Ø Matthias Schneider (Siemens/Ben. Q Mobile/Nokia Group) q Follow up EG 202 132 (STF 231), focusing on the 3 G-specific aspects q Time plan: Ø Set up in 2006, work started in 2007 Ø Deliverable ready (TB approval) in September 2008 Ø ETSI publication foreseen in December 2008 Mobility World Congress 2007, Next-generation Services (Track E) 17

World Class Standards Intro and background (1/2) q The capabilities offered by mobile solutions evolve, Ø from only being able to make a call and use voice-mail to Ø downloadable personalization achieved through • ring signals, • software programs such as games and • the introduction of multimedia information services • • • such as navigation, mapping and directions, traffic information, text messaging and e-mail access, quasi-cordless functionality, music, TV and video call services. Mobility World Congress 2007, Next-generation Services (Track E) 18

World Class Standards Intro and background (2/2) q Connectivity and interoperability between Ø Ø telephony networks, personal computing, the Internet, and ever-smarter mobile terminals and services q Offer enormous potential for improving life. q Concern about whether these new products, services and their content will be fully accessible to all people, including: Ø Ø generic users, less literate users, children, aging and disabled users. q Ensuring access to mobile communication for all is a common goal Ø vendors, operators, service providers, Ø users associations, Ø Policy makers (e-inclusive information society) Mobility World Congress 2007, Next-generation Services (Track E) 19

World Class Standards The “Usability Gap” q “Featurism” - product complexity increasing q Range of mobile technology users broadening – from children to elderly and disabled Mobility World Congress 2007, Next-generation Services (Track E) 20

World Class Standards Decreasing the “Usability Gap” q Possible ways to decrease complexity include: Ø Ø Ø understanding of user needs; excellent user interfaces; simplicity of configuration; personalization capabilities and ease of operation. q Also the “usability gap” can be helped by: Ø technological advances (e. g. better speech recognition); Ø a maturing ICT industry. Mobility World Congress 2007, Next-generation Services (Track E) 21

World Class Standards Generic UI elements! Mobility World Congress 2007, Next-generation Services (Track E) 22

World Class Standards ETSI Guide: Generic UI elements for mobile devices and services (STF 231) Leader: Bruno von Niman (Ericsson/ vonniman consulting) ITS Sweden STF Experts: Riitta Jokela Martin Böcker Nokia Siemens Kristoffer Åberg Sony Ericsson Mike Pluke Telenor (supp. ) Matthias Schneider- Hufschmidt Siemens Mobility World Congress 2007, Next-generation Services (Track E) 23

World Class Standards Industry Reference Group (STF 231) AOL Time Warner Alcatel BT Ericsson Fundacione ONE GSM Association IBM Infineon Motorola Orange Philips Qualcomm Samsung Telia. Sonera TMobile O 2 Vodafone Wireless World Research Forum etc. Mobility World Congress 2007, Next-generation Services (Track E) 24

World Class Standards Scope (1/2) q Simplify end-user access to ICT services for end users and consumers from mobile 3 G/UMTS telecommunication terminals Ø without restricting the ability of market players to further improve and develop their terminals, services and applications. q Expand scope of EG 202 132, “Human Factors: Guidelines for Generic Mobile User Interface Elements for Mobile Terminals and Services” (August 2004) Ø to 3 G specific issues q Address specific and important 3 G key issues from the end user's perspective Ø providing guidance on proposed generic user interface elements for basic and advanced mobile terminals, services and applications, including their accessibility. Mobility World Congress 2007, Next-generation Services (Track E) 25

World Class Standards Scope (2/2) q Consider user requirements and integrate available results of standardisation work Ø providing implementation oriented guidance. q Do not restrict ability of market players Ø to further improve and develop their devices and services. q Do not limit options to trademark UI elements or profile the user experience Ø of brand‑specific user interface implementations as a competitive edge. q Provide guidance on simplifying end-user access to basic and selected advanced functions of mobile communication services from mobile communication devices. q Adopt a Design-for-All approach, wherever possible Ø taking special needs of children and elderly users with physical and sensory disabilities into account. Mobility World Congress 2007, Next-generation Services (Track E) 26

World Class Standards Rationale for generic UI elements q Manufacturers differentiate their products through industrial and screen design, feature sets and UIs q Generic UI elements are accepted Ø in safety-relevant products (e. g. cars), Ø for products to be used by many people (products in public or work environments), and Ø In UIs following de-facto standards (GUIs in PC software or musical instruments). Mobility World Congress 2007, Next-generation Services (Track E) 27

World Class Standards Rationale for generic UI elements q Generic UI elements result from Ø De-facto standards (e. g. GUIs), and from Ø official standardisation (e. g. keypad arrangement on public phones). q Generic UI elements potentially benefit all, Ø end users, Ø manufacturers, and Ø service providers. q They can facilitate the uptake of new and emerging types of interfaces, e. g. Ø ETSI ES 202 130 Character repertoires, ordering rules and keypad assignment (under expansion) Ø ETSI ES 202 076 Generic spoken command vocabulary (under expansion) Mobility World Congress 2007, Next-generation Services (Track E) 28

World Class Standards Rationale for generic UI elements q Basic considerations of what makes a UI area a candidate for generic UI elements: Ø No barrier to innovation Ø No obstacle to good product-specific user interfaces Ø Only the semantic of a generic user-interface element should be specified, not the actual design and implementation Ø End-user aspects, such as learnability, familiarity, trust, configuration and access Ø Commercial aspects (quicker uptake of new technologies, larger user base) Ø Legal requirements and possible regulation Mobility World Congress 2007, Next-generation Services (Track E) 29

World Class Standards EG 202 132: GSM and GPRS-specific Guidelines 1. Terminology, symbols, acoustic signals and user guides 2. Configuration for service access, interworking, portability and error handling 3. Terminal and network related generic UI elements 4. Service and application specific UI elements Mobility World Congress 2007, Next-generation Services (Track E) 30

World Class Standards Terminal and network related generic UI elements 9. 1 9. 2 9. 3 9. 4 9. 5 9. 6 9. 7 9. 8 9. 9 9. 10 9. 11 International access code Safety and security indicators Text entry, retrieval and control Accessibility and assistive terminal interfaces Common keys Language selection mechanisms Voice and speech user interfaces Users’ data privacy, security and access control Telephone number format and handling Universal addressing in converging networks Synchronization and back-up Mobility World Congress 2007, Next-generation Services (Track E) 31

World Class Standards Service and application specific UI elements 10. 1 10. 2 10. 3 10. 4 10. 5 10. 6 10. 7 10. 8 10. 9 Emergency call services Voice call services Video call services Mobile browsing and Internet services Positioning-related services Service and content presence, availability and connectivity Payments, cost of services and content Messaging services Instant mobile messaging services Mobility World Congress 2007, Next-generation Services (Track E) 32

World Class Standards 3 G/UMTS specifics currently addressed (1/2) q Introduction of the present draft Ø Ø Ø Ø Scope, methodology, topics Approach Collaboration with industry Work plan and time schedule Requirement collection Dissemination plan Reference group Consensus building process and workshops q Infrastructure and device-related guidelines Ø Ø Ø Access, connectivity and Qo. S Internet connectivity, access and use Always-on, always on-line Dedicated, device-native UIs Accessibility applications Other areas (under investigation) Mobility World Congress 2007, Next-generation Services (Track E) 33

World Class Standards 3 G/UMTS specifics currently addressed (2/2) q Guidelines for services, media and applications Ø Ø Ø Data-intensive services and applications; Distributed, non-device-native (local and remote) UIs; Customization and operator-bundled packages; Services of public interest (societal services/ services to the public); Business/enterprise use. q Other non 3 G-specific but related guidelines Ø Application installation; Ø Computer access, bandwidth and cost issues; Mobility World Congress 2007, Next-generation Services (Track E) 34

World Class Standards Thank you! Your comments and input welcome: bruno. vonniman@etsi. org (or come see us at the ETSI stand) Public draft available on December 10, 2007: http: //portal. etsi. org/stfs/STF_Home. Pages/STF 322. asp (copies available now) Mobility World Congress 2007, Next-generation Services (Track E) 35