Mobile TV Standards of Service Service of Standards

Mobile TV: Standards of Service, Service of Standards Julien Signes President, Founder, Envivio

Agenda • Mobile TV today • Mobile TV Standards • Mobile TV tomorrow -2 -

Digital Video - Many Terminal and Network Choices DVB-C DVB-S DVB-T Broadcast Solutions IP TV DMB-S ISDB-T DMB-T Hybrid Solutions DVB-H HSDCP CDMA 200 IX EV-DO 3 G Mobile Solutions UMTS GPRS 2. 5 G Solutions IP and MPEG-4 are Driving Most of the New Video Applications Source: Irdeto -3 -

Mobile TV status today 3 GPP: 100+ deployments DVB-h: 36 trials in 23 countries T-DMB: S. Korea, 500 k subs ISDB-T: Japan, 15 k subs -4 -

User Feedback Finland UK France Spain Statisfaction 58% believe it will be popular 83 Satisfied with the service 75% Would recomment the solution 73% satisfied with the preic Willingness to Pay 41% 76% 75% 68% Daily Viewing Time 5 -30 minutes 23 minutes per session, 1 -2 sessions per day 16 Minutes average 20 Monutes Popular in content Local Programms from Finish National TV and sports News, soaps, music, documentaries and sports News, soaps and music News, music, entertainment: Sports. a -5 -

Mobile Video Deployments Accelerating US+Europe Mobile Video Subscribers 3 G Subscribers Forecast 80 Subscribers (MM) 60 49. 4 50 40 33. 8 30 20 10 67. 9 58% CAGR 70 21. 7 11. 0 0 '05 E • • 3 G networks ubiquitous Video is one of the key applications • • Source: In-Stat, Frost and Sullivan -6 - '06 E '07 E '08 E '09 E Mobile Operators Looking to Increase Revenues and Decrease Churn Solidifying Standards Resulting in Increased Adoption

Mobile TV Standards

Standards: From transport to Codec • Audio Codec – – • MPEG-4 Laser, SVG, . . Streaming protocol – – • OMA BCAST, DVB- H CMBS(MPEG-7) Interactivity – • Ipsec, OMA, ISMAcrypt, SRTP, … Metadata – • H 263, mpeg-4 sp and asp, h 264, vc-1, real-video Security – • More than 1, 000 combinations For an end to end Solution! Video Codecs – – • Amr (nb and wb), mp 3, aac, he-aac+ wma, real-audio =>GLOBAL INTEROPERABILITY CHALLENGE! RTP MPEG-2 TS Transport network – – – GSM/GPRS/UMTS and hspda CDMA, CDMA 2000, . . DAB, DMB DVB-T, DVB-H Mediaflo etc… -8 -

2. 5 G, 3 G and Beyond • Features – – – 2. 5 G (30 kbps), 3 G (200 kbps), HDSPA (500 kbps) Now: 3 gpp pss and 3 gpp 2 (one to one streaming) Based on standards mpeg-4 a/v codecs RTP/UDP/IP carriage Future: 3 gpp MBMS and 3 gpp 2 BCMCS (one to many, multicast enabled) • Analysis – Service already deployed on existing 3 G Networks infrastructure but – Quality of the service has to be improved – Current infrastructure not -yet- broadcast enabled and is not scalable • Broadcast services require additional VOD infrastructure to scale -9 -

DVB-h • Features – – – Based on standard mpeg-4 A/V codecs Between 200 to 500 kbps per stream RTP/UDP/IP carriage further encapsulated over DVB-T Standard Conditional Access Using DVB-T infrastructure • Analysis – Higher quality TV-like experience – Potential new revenues for broadcast operators – IP carriage allows 3 G/DVB-H convergence more easily but – Revenue models not straightforward for Telcos – Needed infrastructure deployment to achieve in-door coverage efficiently – New frequency allocation requires governmental approval - 10 -

T-DMB, DMB-S, ISDB-T • Features – Satellite or terrestrial broadcast – Using MPEG-4 codecs and MPEG TS – Between 200 to 500 kbps per stream • Analysis – Commercially deployed in Japan and Korea – Higher quality TV-like experience – Potential new revenues for broadcast operators But – Limited number of channels – Limited convergence between 3 G and DMB and ISDB-T – Revenue models not straightforward for Telcos – New frequency allocation requires governmental approval - 11 -

Other Standards • Media. Flo – Technology proposed in the US by Qualcomm • DMBT – Technology developed in China – Standard undefined – Extension outside of China unclear • Wimax – Possible alternative transport medium – Multicast, transports and codecs are not defined - 12 -

Overview of the Mobile Video Standards interactive Standard Applications Transport Deployments Characteristics Broadcast 3 GPP DVB-h DMB-T/S ISDB-T DMBT, Media. Flo, Wimax, . . VOD Live/VOD Broadcast/ Other Terrestrial/ Satellite Sat + terrestrial relay Specific 100+ 36 trials Korea Deployments >500 k subs deployment in JP, ~15 subs China, US trials Most deployed Broadcast Most trials Strong in Asia Trials in China JP Specific 3 G Network - 13 - N/A

Mobile Standard Deployments Source: Informa - 14 -

Deployments

How to deploy Mobile TV services? • Content/Services • Live TV of existing content • VOD/Specific clips • Interactive application/packaging/pricing • Network Infrastructures/Terminals • 3 G only? Broadcast Standard? • Choice limited by availability of handsets • Video infrastructure • Security? • Standard to be supported? - 16 -

Mobile TV Resolutions • Data rates and resolutions depends on terminal and network type • Cellphone QCIF – QVGA GPRS, 2 G, 2. 5 G 30 -256 kbps • PDA/Smart phone CIF – VGA 3 G, DMB-T, DVB-h 256 -768 kbps CIF-QVGA • Automotive / Portable / Home: VGA - D 1 Wimax, HSDPA QCIF 768 kbps - 1 Mbps VGA-D 1 - 17 -

Mobile. TV Platform 3 G Architecture MOBILE VIDEO PLATFORM Live Video Source Mobile Encoder Mobile. TV Video Server File Offline Encoder Network Control CONTENT IP Encryption Portal Server DRM / Authentication Metadata Application Mgmt Provisioning Rating - 18 - 3 G IP Data Transmission Phone Client

Mobile. TV Platform DVB-H Architecture MOBILE VIDEO PLATFORM Live Video Source Mobile Encoder Video Server File Offline Encoder Network Control CONTENT IP Encryption Portal Server DRM / Authentication Metadata Application Mgmt Provisioning Rating - 19 - DVB IPE Mobile. TV DVB-H/T Emitters Phone Client

Mobile. TV Convergence MOBILE VIDEO PLATFORM Live Video Source Mobile Encoder 3 G Network Mobile. TV Phone Client Mobile Video Server File Envivio CONTENT • Future Broadcast mobile TV Network Control 4 Coder™ SE Offline Encoder IP Encryption DVB-h, ISBD-T, DMB, . . Encapsulation/transmission Portal Server DRM / Authentication Metadata Application Mgmt Provisioning Rating 3 G IP Data Transmission - 20 - – Broadcast standard for live channels – 3 G for interactivity and billing

Convergence Beyond Mobile Content Management Service Provider Network Operator Consumer Experience IP VIDEO PLATFORM Encoder Transcoder Residential IPTV Standard Def & High Def STB EPG ™ Video Server File Middleware ACCESS CONTENT Off-line Encoder Authoring Tool Other Components Billing (Fiber/DSL/Coax/Satellite/Wireless) Metadata Desktop TV PC Player EPG Webcasting Mobile. TV Rating Server Phone Client DRM Encryption 3 rd Party Applications - 21 -

Mobile TV Applications Evolution • Evolution – first: TV when I want (tivo) – Then: TV where I want and when I want • Services rollout – Simple services first: live radio, live tv – Future: seamless experience of broadcast and ondemand television on any device – Then more interaction between new tv usages and mobile - 22 -

Conclusions • Mobile TV is happening – Nokia, Alcatel, Siemens, Huawei, UT Starcom, Motorola, Thomson…are getting ready to deploy • Applications and business models still in progress – Content is key – Broadcasters vs Telcos business models • The eco-system is complex – Many standards – Chose a multi-standard ready solution - 23 -

Questions? Come and see us Booth SL 4403 Julien Signes President, Founder, Envivio