Mobile Parking Payment in Seattle Department of Transportation

Mobile Parking Payment in Seattle Department of Transportation Mary Catherine Snyder April 2015

Please download the app now! 10/28/2020 Seattle Department of Transportation Pay. By. Phone 2

Pay. By. Phone–Aggressive Growth Study • Interest in multi-year growth plan for mobile parking payment – Significant increase in use desired 10/28/2020 Seattle Department of Transportation Pay. By. Phone 3

Current system • Pay. By. Phone as vendor • At all pay stations (~11, 500 spaces as of March 2015) • $0. 35 fee paid by user • Signage and sticker at each pay station (1 -3 per blockface) • ~68, 000 PBP transactions in January 2015 • 125% increase from January 2014 10/28/2020 Seattle Department of Transportation Pay. By. Phone

Marketing Plan at July 2013 launch • Earned media • Street teams • Postcards to businesses • Google Ad. Words • Neighborhood blog ads • You. Tube video • Ads on Metro buses 10/28/2020 Seattle Department of Transportation Pay. By. Phone

Pay. By. Phone monthly usage Pay. By. Phone Percentage of Total Paid Parking Transactions 10. 0% 9. 0% 8. 3% 7. 8% 8. 0% 7. 0% 6. 4% 5. 8% 6. 0% 5. 0% 4. 0% 5. 3% 5. 1% 5. 0% 4. 9% 4. 7% 4. 3% 4. 0% 3. 5% 2. 6% 3. 0% 2. 0% 7. 1% 6. 9% 1. 0% 10/28/2020 Seattle Department of Transportation Pay. By. Phone 15 20 ua br Fe ry nu a Ja ry 20 01 r 2 be ce m De 15 4 4 be em ov N ob er r 2 20 01 14 4 ct O be em pt Se Au gu st r 2 20 01 14 14 20 y Ju l 14 20 Ju ne 14 20 M ay 14 20 ril 20 ch ar Ap 14 14 M ry ua br Fe nu a ry 20 20 14 3 01 Ja em be r 2 De c N ov em be r 2 01 3 0. 0%

How to encourage app use? • Ideas under discussion for fiscal and programmatic review – Addressing user fee amount – Marketing / advertising – SDOT/City/Pay. By. Phone social media push – Other ideas for growth that can be measured… 10/28/2020 Seattle Department of Transportation Pay. By. Phone

Questions • Can we set mobile app download and usage goals or metrics? – Any suggestions about what goals would be realistic in Seattle market? • What barriers to adoption and use should we be aware of? • What incentives might help with adoption? 10/28/2020 Seattle Department of Transportation Pay. By. Phone