MOBILE BUSINESS INTELLIGENCE Kostas Flokos BUSINESS INTELLIGENCE WHAT
MOBILE BUSINESS INTELLIGENCE Kostas Flokos
BUSINESS INTELLIGENCE
WHAT IS MOBILE BI Mobile business intelligenceis software that extends desktop business intelligence (BI) applications so they can be used on a mobile device
WHY IS IT IMPORTANT? 1 Increased need for mobile usage for all types of applications 2 Cx. Os, salesmen, account managers need it ‘on the road’ 3 BI delivers business insight that is critical in modern mobile applications
CURRENT STATEOF PLAY Real-time data Mobile BI provided by most providers Security Challenges addressed Sharing of data across teams Issues still remain though Work online and offline
NEW TRENDS Provide BI information to clients • Clients demand access to their data (including BI) from everywhere Integrate reports in mobile apps • End-users are intriguedby BI results
MAKE PARTS OF BI RESULTS AVAILABLE OUTSIDE THE ENTERPRISE 1 Provider BI mobile solutions are limited in that • Most solutions license solution per user • Still difficult to reduce access to a specific user 2 Need for integration of results in mobile solutions
CONCLUSIONS 1 BI results are needed for all stakeholders 2 Custom mobile apps must integratethose results
Upcom is active in developing custom mobile apps integrating BI/Analyticsresults for clientand end-useruse
WHAT’S NEXT?
ANALYTICS • Provide useful information to the user, instead of letting him discover it! • Data analytics are based on all dataavailable to the system • It is complimentary to BI • Analytics results are extremely usefulfor mobile users • Customer profiling (targeted/personalised marketing) • Recommendations for sales
MOBILE AND IOT DEVICES AS SOURCES OF DATA 1 Mobile devices and apps offer a wealth of data • Usage data on apps • Location-based data 2 Data from mobile devices offer new capabilities • Analysis on usage discovers user choices/preferences • Analysis on location feeds profiling information • Better understanding of the user → targeted marketing
MOBILE BI/ANALYTICSAND UPCOM 1 Strategic direction for Upcom 2 Examples of applications Upcom has developed • Lots of custom developed apps integrating BI/analytics E-aquafood Io. T and mobile Upcom Data Mobile Super@pp use of Io. T and mobile to enhance and monitor user behaviour
Thank you! Kostas Flokos kflokos@upcom. eu
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