MOBILE AUDIENCE TRACKER we 13 th SEPTEMBER REVIEW

MOBILE AUDIENCE TRACKER w/e 13 th SEPTEMBER REVIEW

BIGGEST WEEKLY AUDIENCE INCREASE SINCE SHOPS REOPENED Events indexed w/e 13 th September from Jan-Mar 73% 4. 2 bn TOTAL AUDIENCE IMPRESSIONS Source: Location Sciences, X-Mode, JCDecaux Mobile Audience Tracker - Digital (All Environments) and Static Roadside Impressions based on R 34, 100% SOT, default copy length, March, 2 weeks +6% INCREASE IN THE LAST WEEK

AUDIENCE RETENTION INCREASING SINCE APRIL Official lockdown starts Overall Index Full Week Normal 100 90 80 70 60 50 100 40 63 30 20 38 37 37 37 39 39 39 42 44 45 47 49 54 56 59 61 61 63 62 64 64 67 69 68 73 10 07 September 2020 24 August 2020 10 August 2020 27 July 2020 13 July 2020 29 June 2020 15 June 2020 01 June 2020 18 May 2020 04 May 2020 20 April 2020 Digital (All Environments) and Static Roadside 06 April 2020 23 March 2020 09 March 2020 Base 0

ALL ENVIRONMENTS AUDIENCE RETENTION Events indexed w/e 13 th September from Jan-Mar 94% 77% SUPERMARKET ROADSIDE 386 m impressions 2. 6 bn impressions Source: Location Sciences, X-Mode, JCDecaux Mobile Audience Tracker - Digital (All Environments) and Static Roadside Impressions based on R 34, 100% SOT, default copy length, March, 2 weeks 43% RAIL 840 m impressions 63% MALLS 390 m impressions

RAIL SEEING DOUBLE DIGIT GROWTH AS WORKPLACES REOPEN Events increase w/e 13 th September from w/e 6 th September +3% +7% SUPERMARKET ROADSIDE +12 m impressions +205 m impressions Source: Location Sciences, X-Mode, JCDecaux Mobile Audience Tracker - Digital (All Environments) and Static Roadside +11% RAIL +98 m impressions -21% MALLS -105 m impressions

LONDON STREET FURNITURE AUDIENCE RETURN Events indexed w/e 13 th September from Jan-Mar 61% +7% Inner London Weekly change 88% +8% Outer London Inner: City of London, City of Westminster, Kensington & Chelsea, Hackney, Hammersmith & Fulham, Camden, Islington, Tower Hamlets, Lambeth, Southwark Weekly change