MMs Chocolate Candies Presented by Megan Potier and

M&M’s Chocolate Candies Presented by: Megan Potier and Tracy Cole

Company/Owner Demographics ¡ ¡ Owned by Master Foods USA More than $5 billion in sales l l ¡ ¡ $300 million in sales for M&M’s alone Of that $300 million, $73. 5 was put back into marketing last year Employs more than 7, 000 in U. S. 15 manufacturing facilities nation wide Also owns Snickers, Uncle Bens, Pedigree and Whiskas Headquartered in Hackettstown NJ

Throughout the Years, Around the World and Into Space 1941 - Introduced to American GI’s serving in WWII ¡ 1954 - Peanut M&M’s entered the market ¡ 1972 - M&M’s Brand characters first appeared on packaging, print and TV advertising, reinforcing brand awareness ¡ 1980 - Entered international markets ¡ 1982 - Rocketed into space ¡

Throughout the Years (Cont. ) ¡ ¡ ¡ ¡ 1995 - American’s vote for a new color 1996 - M&M Mini’s were first introduced on the market, Colorworks campaign begins 1997 - M&M’s World opens in Las Vegas 2000 - Named the official candy of the new Millennium 2002 - First ever “Global Color Vote” held online 2004 - Where did all the color go? 2004 - Shrek 2 campaign

“Get Ogre-sized” Campaign National campaign ¡ Timed for release with Shrek 2 ¡ Partnered with Dream. Works to produce commercial ¡ Tied in with sweepstakes “Ogre. Sized Load” ¡ Merchandising opportunities ¡

Get Ogre-sized Campaign ¡ ¡ First-ever oversized version 50 percent bigger Plain and Peanut only come in “Swampy” colors Minis have colorful new look- “Pretty” and “Swampy” which remains a mystery until opened

Commercials & Interactive Media ¡ ¡ ¡ “Kiss Somebody” Wallpaper Maker E-Cards Screensavers “Ogre Breath Test”

Integrated Marketing Communication ¡ ¡ ¡ ¡ NASCAR Team Nintendo Games M&M’s World Merchandise and collectibles Newsletter On-line contest Interactive Web-site

Public Relations ¡ ¡ ¡ Susan G. Koman Breast Cancer Foundation Pink and white $. 50 donation per package sold $250, 000 minimum donation Campaign runs September. November

Public Relations ¡ ¡ 2003 marked the birth of a wonderful relationship between M&M'S Brand Special Olympics. Launched "Keep Wrappers to Keep Dreams Alive" program, which raised over 1 million dollars.

Public Relations In 1976, due to public controversy surrounding a particular red food coloring, red M&M'S were removed. ¡ The red food coloring in question was not actually used in M&M'S. However, to avoid consumer confusion, the red candies were pulled from the color mix. ¡ In 1987, red was brought back ¡

What’s Next for M&M’s ¡ ¡ ¡ “Chocolate is Better in Color” Focuses on the return of bright colors after Wrap-up of “The Great Color Quest” Aggressive advertising by Omnicom Group Includes new commercials and music to target Generation X Also has different version for others

Thoughts…. Campaign was very effective due to tie in with Shrek 2 ¡ It increased brand awareness and recognition ¡