MMR Proposal MMR Proposal Overview We are pleased

MMR Proposal

MMR Proposal Overview We are pleased to present this proposal which includes: • • 4 eblasts via MMRNews company online profile on multicultural. com consulting package – MMR outsourced hours to meet your needs Other ideas to be discussed

Overview of Proposal • Eblasts - continue your program of eblasts via MMRnews Our recommendation, advance program of 1 each quarter : 4 x $850 = $3, 400 Additional eblasts as topics and news arise Features : eblasts sent to MMRNews subscribers: over 8000 including multicultural brand marketers, industry agencies and organizations. Includes mini social media campaign to further promote your news; an open rate report with the names of companies who read your eblast. (Eblasts can be also charged to client as a media buy. ) - Press list add on $325 per eblast. 4 x $325 = $1, 300 • Company online profile featured on multicultural. com, fee $1, 500 Examples at this link http: //multicultural. com/sourcebook_companies - 12 month presence under Diversity and Multicultural experts on mmr website • Consulting, $1, 000/month for five hour package – see suggested list of ways to use time

Eblasts via MMRNews - Popular topics and examples • Eblasts promoting client work Ie State Farm http: //multicultural. com/multicultural-articles/state-farm-launches-new-asian-creative-acrossmultiple-channels • Agency news Ethnic Technologies Supports the Juvenile Diabetes Research Foundation How C+C Used Poetry to Change Behavior Mc. Donald's Partners Up With Dance USA Dance Season II, 5678 Agency, ZEE TV to Reach South Asians across USA and Canada IPG to Host National Day of Understanding Focused on Issues of Race, Ethnicity and Inclusion IPG Presents 2018 Inclusion Awards • Ad Age Top agency list Kang & Lee Advertising Ranked #1 Asian Multicultural Agency by Advertising Age Magazine • Autumn Moon Festival Today, September 12 th, Many Asian Americans Celebrate the Moon Festival

Eblasts via MMRNews - Popular topics and examples • Lunar New Year Festival E-Tech Celebrates Asian Lunar New Year - 'Year of the Dog' Beginning February 16, 2018 Asian Lunar New Year on January 23, 2012, Ushers in Year of the Dragon, Kang & Lee, the Premier Agency Targeting Asian Multicultural Consumers, Explains Significance • New hires Republica Appoints Industry Veteran Jeannette Xenodakis as Media Director • About Asian American Heritage month Ethnic Technologies: Celebrating Asian-Pacific American Heritage Month Ethnic Technologies supports Asian American Heritage • New biz wins

Sample report - Corporate subscribers who open MMRNews eblasts AARP AT&T Aetna ALSAC/St. Jude Children’s Research Hospital American Family Insurance Allstate Insurance Company Association of Black Cardiologists, Inc. , ABC Bank of America Bio. Fit Wellness International Blue Cross Blue Shield of South Florida (BCBSFL) Brown-Forman CDC, Centers for Disease Control and Prevention Colgate-Palmolive Company Comcast Crown Imports Ford Motor Company General Mills Glaxo Smith Kline HR Block Heineken USA, Inc. Johnson & Johnson Kimberly-Clark Corporation Kraft Foods, Inc. Manulife Financial Mass. Mutual Financial Group Met. Life Miller. Coors LLC National Life Group Prudential Financial Inc. RJ Reynolds Tobacco State Farm Insurance The New York Organ Donor Network Verizon Communications Walmart Walt Disney World Wells Fargo

Company online profile featured on multicultural. com www. multicultural. com up to 20 K weekly visitors

Company online profile featured on multicultural. com

Consulting, $1, 000 per month for five hour package monthly to be used as needed Suggested tasks to be carried out by MMR staff: • • • Nominate for awards Pitch execs as speakers at conferences Ghostwrite memos, presentations, press releases Distribute releases to specific press Research info for new biz meetings

More examples of tasks • Research information to answer your questions on multicultural marketing/diversity for briefing memos • Ghostwrite your presentations on multicultural marketing/diversity for internal or external meetings • Create reports on best practices- for example Supplier Diversity Day • Deliver seminars/training sessions • Consult to ERGs to help plan events, offer ideas for Black History Month events, etc. • Connect you with executives by tapping into the MMR database, preparing a list, vetting for your criteria and outreach • Route your RFPs to advertising agencies, market research firms, PR and communication companies, media and consultants • Create a list of conferences and events for your executives to attend and/or sponsor • Write and/or send out your press release via MMRnews to the Multicultural Industry Influentials & Business

Consulting Example for D&I/ ERG dept Provide Speakers/Resources for ERG Programs Supplied suggestions for Employee Resource Group events Draft (Ad agency) – Supplied suggestions for Employee Resource Group monthly events, such as June is Black Music Month, May is Asian American Heritage Month and then “worked” the event with my staff. Request from Caesars Entertainment Black Employees Resource Group: Description of Needs I/we are looking for a dynamic speaker who can address the topic of multicultural outreach and niche marketing solutions to connect with the African Amercian consumer segment. (Entertainment Manager) Supply vendors to the activity room for an ERG event Colgate – Palmolive – for the May is Asian American Heritage Month day for employees, supplied suggested vendor list and secured participation for the event (Vendors were henna hand painters, lion dancers, etc. )

D&I/ ERG Consulting Provide Speakers for ERG Programs Goals for BRG event sessions • Expand team creative juices • Bring fresh ideas • Personal and business life balance • Gain better understanding of the markets • Learn from best practices from BRGs at other organizations MMR thought starter ideas: Event Ideas June is Black Music Month • Invite speakers from Broadway (producers, actors, composers) involved in musicals such as Mo. Town, etc • Tie in tickets for show as a giveaway • Group Broadway Outing – Field Trip • Product placement/marketing tie in Ex: ) “Kinky Boots” cocktail created for a liquor sponsor Essence Music Festival (July): Have artists come in advance Possible Event Topics/Themes: • Lunch N’ Learn June is Gay Pride Month o – speaker on Portrayal of Gays in Ads: the Good, the Bad, the Ugly o author of Link Out: How to Turn Your Network into a Chain of Lasting Connections (on a panel related to Lean In) • Best practices of BRGs from other companies • Panel on film festivals (Tribeca Film Festival, South Asian Film Festival, Havana Film Festival and other multicultural film festivals) • Lunch N’ Laugh -- Esther Goodhart, “Oriental Beauty, ” (a Korean/Jewish Comedienne): Tie in improve for pitching

Sample projects: Write Monthly Newsletter J&J – Wrote a monthly internal newsletter, delivered by multicultural marketing vp to her team for 12 months, on news snippets related to their brands and the Hispanic, African American, Asian American markets as well as women and LGBT consumers. Ghost Write PPT Presentation Diageo Spirits Company – Project 1: wrote a powerpoint presentation on best practices at top companies on multicultural marketing, delivered by the VP internally. Project 2: Wrote a 1 paragraph bio each for 50 executives to be considered as candidates for a multicultural advisory board. Create and deliver educational seminar State Farm – Created half day educational seminar and delivered it to marketing team (onboarding) on Hispanic marketing 101 and How to Evaluate a Sponsorship Opportunity. Training day for marketing team Merck – training day for marketing team of 65 people at conference center plus global call-ins. I supplied a two hour panel presentation on Updates in Multicultural Marketing in Pharma, tailored to their products, bringing in 3 panelists to cover the Hispanic, African American, Asian American markets.

Corporate Projects / Assignments Hi There, I would like to setup a phone call to discuss what your company has to offer. My company is gearing up to start an Asian-American (and Hispanic) campaign, and we would like to see if your (research and ad agency) services would match well with our current needs. Please let me know when we can discuss my company’s needs further. Thank you! Marketing Specialist Targeted Solutions for Spine Hello, I was perusing ‘The Source Book of Multicultural Experts’ and am inquiring as to whether you have any recommendations or insight regarding potential Events agencies that specialize in reaching the multicultural audience, specifically African American and Hispanic. I am in Marketing at Target Corporation and have been working with our Events team to seek out events agencies that can bring us new and more focused thinking. Thank you. Target Corporation At this moment, I’m looking for a research company who provides an online Hispanic panel to conduct product testing. However, this panel has to be somewhat representative of the Hispanic market. Most companies will say they have acculturated Hispanics in their online panel and will complement unacculturated Hispanics with off line methods. That is not my desire. . I'm truly looking for doing research for unacculturated and acculturated Hispanics on line. If you can help us with that challenge, great. Thanks for your expert help. The Clorox Company

Corporate Projects / Assignments Lisa – I’m the Director of Multicultural Insights here at the NBA Orlando Magic in Central Florida. We are the first ever NBA team to focus on emerging demographics, outreach and inclusion. Our primary targets are African Americans, Asians and Hispanics along with Women right now. Would really like to be able to provide intelligence to our marketing team on how to increase our market share among these demographics as it relates to ticket sales, inclusive entertainment for games, and our advertising. I appreciate anything you might be able to assist us with. NBA Orlando Magic Public Relations Firm Request: We are currently in need of a celebrity mom. The following is the criteria we are looking for in our ethnic spokespeople: must be a mother and have used our product, not celebrity status (charging no more than approx $2, 000 for a day's event, ) Hispanic/ African American/ Asian candidates, in a profession with mass media appeal, not just ethnic niche appeal (while the candidates are diverse, they should appeal to all consumers, ) recent professional activity, whether a business or book published that relates to parenting, particularly with infant/ toddler. I appreciate any insight you can provide.

Johnson & Johnson Multicultural RFI Assignment: Review and Edit J&J RFI; Create list of Outstanding Ad Agencies, PR Firms, Market Research Firms, Translation Companies; Distribute RFI to Selected Firms Incoming Email from Client with Assignment (2011): Hi Lisa. I hope this message finds you well. I am with the J&J team. I was asked to work on a draft RFI, leveraging your input as well as what’s available on the MMR website. I would also welcome the opportunity to review my draft with you to understand if you have any additional suggestions. (My boss) has asked that I make every effort to get the RFI out to the vendors by the end of this week. She advised that you have a list of contacts that we could leverage as well, so I would greatly appreciate you sharing that list of contacts. Thank you in advance for your support. Johnson & Johnson Here is the RFI that would be sent out: RFI Objective & Background (Redacted version) The purpose of this Request for Proposal (RFI) is to gain a better understanding of your company’s capabilities in regards to multicultural marketing and market research services. The same information will be gathered from different companies and will be used to develop a short list of suppliers who will be asked to complete an RFP in the future as projects develop. Johnson & Johnson is interested in partnering with agencies, research firms, media and other resources to reach the Hispanic, African American, Asian American, and other consumer markets. This RFI is being utilized to take the first step at identifying a short list of suppliers with multi-cultural capabilities in market research, advertising/marketing services, public relations, and medical translations. While we want to evaluate providers with multi-cultural capabilities, we will also evaluate agencies with exceptional experience in these areas, yet only focus on one segment.

Multicultural Marketing Resources (MMR) - Overview Multicultural Marketing Resources, Inc. (MMR), established in 1994, is a public relations and marketing company, diversity and multicultural marketing consultancy and publisher. We help companies by helping them publicize multicultural programs and diversity initiatives via our newsletter, website and consulting services. MMR is the publisher of The Source Book of Multicultural Experts online, Multicultural Marketing News (MMRNews) and offers a Speakers Showcase providing expert presenters to your office. Certifications: • • • New York State Women Business Enterprise WBENC - National Women's Business Enterprise (WBE) New York City as a Women-owned Business Enterprise

Departments we Work with and Our Connections We Work With: • • Corporations who have multicultural and diversity programs Minority- and women-owned businesses Multicultural/diversity organizations Hispanic, African American, Asian American, LGBT Ad agencies General market ad agencies with multicultural divisions/diversity initiatives Multicultural Research Firms, ethnic media, organizations, consultants and conferences Mainstream and ethnic press Corporate Departments we work with: • • Research Multicultural Marketing Supplier Diversity/D&I/ERG Training HR, Recruitment Advertising Sales Public Relations/Corp. Communications

Lisa Skriloff, Founder & President • • Founded the company in 1994 • Handled advertising sales responsibilities for Caballero Spanish Radio in New York and wrote the newsletter, Hispanic Age • Directed ad sales and wrote for an English language city publication in Madrid • Active in numerous associations including the ANA (Multicultural Marketing and Diversity Conference), the Association of Hispanic Advertising Agencies, Asian American Journalists Association and National Association of Black Journalists, Ad. Color • Developed curriculum, inaugurated class in 2001: “Ethnic Marketing: How to Target the Multicultural Consumer” at NYU’s School of Continuing and Professional Studies • WBENC, New York State and NYC certification as Women -Owned Business Enterprise for Multicultural Marketing Resources Inc. Prior to starting MMR, was a director in Promotion, Marketing, Advertising, Circulation and Special Projects at The New York Times

Our Corporate Clients

Clients We Have Worked With: Multicultural Industry

THANK YOU! Lisa Skriloff, President | lisa@multicultural. com Dominika Peszko, Digital Marketing Manager | dominika@multicultural. com Multicultural Marketing Resources, Inc. New York, NY 10014 |212 -242 -3351 www. multicultural. com Multicultural Marketing Experts - www. linkedin. com/groups? most. Popular=&gid=143673 Multicultural Marketing Resources, Inc. - https: //www. facebook. com/multiculturalmarketingresources Multicultural 50 - http: //twitter. com/#!/Multicultural 50