Missouri Partnership v 2 Missouri Economic Development Council

Missouri Partnership v 2 Missouri Economic Development Council Annual Meeting June 9, 2015

Who is this guy?

What is the Missouri Partnership? § Marketing and recruitment § Founded in 2008 as: 501 c(6) non-profit corporation Partner with DED and Hawthorn Foundation § Offices in St. Louis and Kansas City § 12 -person team § 12 -person statewide Board of Directors

Our value proposition § Source of new investment deals § Supporting resource on deals for communities § Partner in cooperative marketing activities § Facilitator of capacity building

Our mission

Our results since 2010 85 announced projects 11, 199 jobs recruited $598. 7 M in new payroll $1. 13 B in new investment *Based on company commitments at time of announcement as of June 2015. Actual results may exceed or fall below stated commitments.

Two months and counting … § Observations and learnings (what I’ve seen & heard) § Our responses so far

Our mission v 2

Priorities going forward § Relationships § Resources § Reputation

Reputation and economic development § Places leave lasting impression on people, and people make location decisions § Choices for companies getting harder. Brand, or reputation, more important than ever as differentiator § Brand attracts talent and talent attracts business § Shows you know who and what you are Adapted from “The Science Behind Economic Development Branding”, ATLAS Advertising

Reputation and rationale § Strategic location § Competitive business environment § Inexpensive

Reputation and rankings

Reputation in real life

Reputation in real life

Reputation in real life

Lakeside with the Locators 2014 “… should be marketing Missouri’s prowess at ‘making stuff well’ (just like the rest of the Upper Midwest). ”

Stay tuned …

Missouri Partnership v 2 Steve Johnson steve@Missouri. Partnership. com 314. 725. 0949