MISSION What do we do to be there

MISSION What do we do to be there?

Mission Statement Defines the purpose and drives you to achieve your vision ▌ The purpose of the company – reason for being ▌ The core of your business ▌ Where your focus should be to achieve your vision - What do we do and why? - Whom do we serve? - How do we serve them?

Mission! What for? 8 Reasons you need a clear, written Mission Statement 01 It show us the way 05 It shapes your culture 02 It defines your purpose 06 Another recruiting tool 03 Sums up your objectives, strategy, values 04 An effective way of saying a lot with a few words 07 Establishes consistency 08 It differentiates you

A stunning mission statement How to turn your ideas into a statement that is clear, concise, short, and concrete 01 Start with “We” or “To verb” 05 Use a present tense (“We empower; We spread; Our mission is to bring. . . ”) 02 Name your target group (Whom are you trying to reach? ) 03 Do not forget the outcome (What is going to happen? ) 04 Don’t write an essay - 1 -2 sentences (It must be memorable) (What are you doing today? ) 06 Don't be afraid to change/ revise it (Times change and so should mission statements) 07 Keep it inspiring and informative (We are working towards a common goal) 08 Make sure it passes the “t-shirt tes (It is still readable)

A stunning mission statement Linkedin example “We connect the world’s professionals to make them more productive and successful. " Start with “We” + verb ▌ It's not an essay + it passes the T-shirt test ▌ The target group It's in a present tense The outcome ▌ What do we do and why? ▌ Who do we serve? ▌ How do we serve them?

A stunning mission statement Spotify example "To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. " Start with “To verb” The target group The outcome ▌ It's not an essay + the T-shirt test (? ) ▌ What do we do and why? ▌ It's in a present tense ▌ Who do we serve? ▌ It's inspiring and informative ▌ How do we serve them?

TED: “Spread ideas. ” Nike: “We bring inspiration & innovation to every athlete*) in the world. *)If you have a body you are an athlete” MISSION IKEA: “We offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. ” Uber: ”We bring transportation — for everyone, everywhere. ”

MISSION FOCUS: What we are doing to achieve our vision? QUESTIONS: What do we do? Who do we serve? How do we serve them? NO MISSION: Miscommunication PURPOSE: Work towards a common goal WHAT? HOW? WHY? Today = MISSION VISION FOCUS: What do we want to achieve? QUESTIONS. What are our dreams? What problems are we solving? Who are we inspiring/helping? NO VISION: Stagnation, lack of motivation PURPOSE: Focus on what matters WHERE ARE WE GOING ? Tomorrow = VISION

Vision Statement Group activity idea ▌ A newspaper article about your company: Today in 5 years, …. or ▌ A newspaper article about your company: Today in 2 years, how have you managed the challenges of Corona/Covid 19 and how has it changed your company? ▌ What gives you energy?