Minorities in Advertising Kimberly Dillon Grantham Target Marketing

Minorities in Advertising Kimberly Dillon Grantham

Target Marketing Issues. . . Or Ethics? w Is it ethical to target a lethal product to a community whose inhabitants have the highest rate of death related to this product’s usage in the United States? • A company develops a product that causes disease, death, and addiction, and targets it to a population that uses the product more than the general population.

Target Marketing Issues. . . Or Ethics? w Given that cigarette consumption by more educated consumers has declined, is it ethical for cigarette companies to target the disenfranchised, less educated, more vulnerable communities? • We live in an era of personal responsibility and consumer choice. Marketers target based on demand. . .

Target Marketing Issues. . . Or Ethics? w Are target marketing issues really target marketing issues, or are they more issues surrounding the use of harmful products?

Target Marketing Forum w Why would a company single out a particular group to target when everyone uses the product? w Should advertisers have a responsibility to consider moral issues. . . or just advertising effectiveness?

Advertising Industry Issues w Can general ad agencies approach the subject of how to appeal to a target market in a positive and sensitive way without minority representation within the agency? w What do company executives actually believe about target marketing and its effects?