Mining for Data By Hilary Edelstein Saira Shah
Mining for Data By: Hilary Edelstein, Saira Shah & Ben Levin
Why the Internet? � Internet to promote research dissemination in the education sector › Age of information technology › Non traditional formats › Online networks � Use of web metrics � Few empirical studies on disseminating research evidence using the internet
Research Question What is the uptake of online research?
Conceptual Framework RESEARCH EVIDENCE • Type of resource • Format • Relevance TIME • Use over time • Sharing of materials • Type of use Type & Extent of Use • Intensity • Conceptual • Instrumental • Symbolic USERS • Role • Purpose of visit to website.
Analysis Framework: Analytic metrics, internal comparison and across organization comparison
The Data 1 Survey Results (12 organizations) u Initial Survey Findings (N=233) u Follow- Up Survey Findings (N=41) 2 Google Analytics (10 organizations) u. Website usage u. Product downloads
Primary Roles of Visitors Primary Role Researcher Teacher % of sample (N=233) 39. 1% 24. 5% n 91 57 Student Other School / College Admin Parent Interested Citizen Local Authority Officer Governor Early Years Leader 16. 7% 16. 3% 7. 3% 5. 6% 1. 7% 1. 3% 0. 9% 39 38 17 13 4 4 3 2
Initial Survey Data (N=233) � Strongly Agree (1), Agree (2), Disagree (3), Strongly Disagree (4) � Levels of agreement on most interesting and useful idea, product, link, or contact › Immediate/Practical Importance (M=1. 6) › Inform current research/teaching/development (M=1. 7) � Sharing › › Formal (in workplace) = M=1. 8 Formal (outside workplace) =2. 0 Informal (in workplace) = M=2. 8 Informal (outside workplace) = M=2. 7
Follow-Up Survey � Use of website content (i. e. idea, contact, product, link) – 36 responses › Used content (47. 2% /n=17) › Not yet but will (27. 8% / n=10) › Not yet and will not ( 25% / n=9) � Use of research-related product downloaded -14 responses › Used product (71. 4% / n=10) › Not yet but will (14. 3% / n=2) › Not yet and will not ( 14. 3%/ n=2)
Google Analytics Overall site usage for April 2011, with the change from March 2011
Google Analytics � Homepage views / overall page views (%) (Apr. 2010 -Apr. 2011) ORG % � ORG 7 3 4 1 5 2 25 3 22 4 15 5 1 6 8 7 9 8 23 9 10 Research visits as a % of overall site visits Visits Per Research Page R 1 R 2 R 3 R 4 R 5 20 30 38 149 5 196 340 495 5 14 28 1141 236 X X Overall Visits % 36, 000 160, 000 4600 1. 3 0. 6 26 10 4
What Are We Learning? � Significant differences between sites › Less people view research pages than overall site › Some research pages have a lot of visitors › Visitors come in from different sites � Sharing rates (formal/informal) � Specific Information � Weak uptake of online research
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