Mind Kick LLC Casual Connect Israel 2015 Mind

Mind. Kick LLC. Casual Connect Israel 2015 Mind. Kick Seed Round Investor Presentation Fall 2015

Making Math Social & Fun…

Mind. Kick. Start Your Mind. Kick Seed Round Investor Presentation Fall 2015

Word Games

Most Brain Training & Math Apps Are Not Fun And Lack Social • • • Majority Are Digital Text Books Lack Contests and Challenges (COPPA) No Leaderboards No Bragging Mostly Low Production One-Time Payment

Road Riot – 25 M Installs and Growing

Can We Combine the Secret Sauce of Road Riot & Other Popular Games with Math?

Our First Game: Numeris Boost your mental agility Built like a game, Numeris provides hours of entertainment while teaching arithmetic operations and problem solving skills

Numeris Player Vs. Player Challenges Social / Chat 100 s of Puzzles Unlock New Worlds Virtual coins Tournaments Leaderboards Rewards & Tons of More Fun and Social Features….

Soft Launch A Success • • • Launched Pilot In Singapore (alpha) August, 2015 45% Day 1 Retention (2 nd day after Install) App store conversion – 62% (Industry average is ~25%) Over 70% organic growth (highly viral) 3 X more women than men playing

What Works and What Doesn’t • Leaderboards • Difficulty Curve • Push Notifications • Unlocking new levels / Virality • Timer / Urgency • Player vs Player (PVP)

Leaderboards

Leaderboards – All Times Vs. Segmented

All Times Leaderboard is Demoralizing

Difficulty Curve?

Constant Tuning and A/B Testing

Push Notification Upon Launch?

Saga. Map – Collect Stars to Unlock New Content or Invite Your Friends

Monetization & Time Pressure

Player vs Player

Thank you Oded Pelled Mind. Kick Seed Round Investor Presentation Fall 2015